Problem/Objective 1. Decisions/problem: The primary decision that Gilles Moyner‚ brand manager from Ford France must make is how to segment the new Ford Ka‚ a new small car that will be presented in the Paris Motor Show (1996). Within the understood that traditional size based market segmentation and alternatives segmentations did not work. GoldFarb Corporation is in charge of presenting Ford possible strategies. The objective is to develop a marketing strategy‚ targeting and segmentation‚ since
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Management Consultants Report Executive Summary John Deere Component Works (JDCW) has been subject to a number of unsuccessful competitive bids due to the inherent deficiencies of their existing costing system. This has illustrated the importance of obtaining a thorough understanding of costs‚ and desirability of implementing a superior costing system. This report contains: * A general overview of the problems confronted by JDCW * An analysis of the current standard costing
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Management Consulting Club Case Interview Guide Harvard Business School Management Consulting Club Case Interview Guide Cases contributed by Management Consulting Club and consulting companies. Note: Case guide is strictly for the use of current HBS Management Consulting Club members. No part of this document may be reproduced or transmitted in any form or by any means—electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise—without the permission of HBS Management Consulting Club
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Loader1 “Congratulations‚ Scott. You are the new supply management manager of our new Deere & Company Commercial Worksite Products manufacturing facility in Knoxville‚ Tennessee. As you know‚ we really need your help to make this new facility fully operational in 24 months. I am sure you realize that a critical responsibility of your new job is to integrate suppliers into the product development process for our own Deere manufactured skid-steer loader as quickly as needed. You will be reporting directly
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Chad Ogle MGMT 620 HBS Case 9 Starbucks: Delivering Customer Service History In 1971‚ Starbucks started as a small coffee shop which targeted a specialized market of coffee purists. Howard Schultz‚ who later owned the company and initiated the high growth period‚ joined Starbucks’ marketing team in 1982. Main concept of Schultz marketing strategy was too make Starbucks “America’s third place” considering home and work the two other places where Americans spend
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inventory. FIFO assigns first costs incurred to COGS on income statement. LIFO assigns last costs incurred to COGS on the income statement and if using a weighted average method a company would assign average cost incurred to COGS on income statement. Deere and Company uses LIFO costing method. d. Assuming that prices are increasing‚ FIFO gives a better indication of the value of ending inventory (on the balance sheet)‚ but it also increases net income
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Improving Asset Management and Order Fulfillment at Deere & Company’s C&CE Division Deere & Company founded in 1837 and headquartered in Moline‚ Illinois is a leading production company of agriculture equipment‚ forestry and consumer use. The $15.5 billion company employs 43‚000 people. The Commercial and Consumer Equipment (C&CE) Division reported over $3 billion revenues in 2003. In 2001 C&CE leaders committed to reducing total inventory by $500 Million and as sales increased‚ to holding inventory
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Although Skilling was the one at the forefront when the Enron ship began to sink‚ the presence of many strong players all competing for individual power within the organization attributed to Enron’s downfall. Although Skilling came in fresh out of HBS ready to aggressively hit the ground running‚ it seems as higher management at the time‚ namely Lay‚ did not have the foresight to control
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Is Selling Deere & Company (DE) A Wise Strategy? Deere & Company (NYSE:DE) shares have been rising since the start of this year despite falling sales and earnings. DE’s share price spiked almost 21% over the last eleven months‚ supported by improvement in commodity prices. Deere’s stock price also experienced a solid support from its third quarter results and Donald Trump’s win. Trump’s strategy of making changes in energy‚ climate‚ and tax policies could benefit Deere’s future fundamentals. In
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