Target marketing includes three activities: market segmentation‚ market targeting and market positioning. We can target markets at four levels: segment‚ niche‚ local area and individual. Market segments are large‚ identifiable groups within a market. A niche is a more narrowly defined group. Globalisation and the Internet have made niche marketing more feasible to many. Marketers appeal to local markets through grassroots marketing for trading areas‚ neighbourhoods and even individual stores
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Seaver Williams On March 25‚ 1931‚ on a train going through Alabama‚ a fight between nine young African Americans and seven young white men took place. Powell and his African American friends ended up throwing all but one of the white men off the train. There were also two white women on the train who claimed they were sexually assaulted. They were escorted to jail when they arrived at Scottsboro. They were put on trial on March 31 for the rape of the two white women and were found guilty and sentenced
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OF HIGHWAY ON WILDLIFE IN ALABAMA AND THE US Road construction and operation often cause the topography‚ vegetation‚ runoff and micro-climate characteristics to significantly change‚ resulting in interference to wildlife‚ forcing original living habits and activity patterns to change. For example‚ traffic noise affects the communicating‚ living and breeding activity of birds. In 2011‚ an estimated 300 dead birds have been found on the side of the I-65 highway in Alabama; some large habitats which
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Case #16 Proctor & Gamble: Selling Through Customer Business Development Questions for Discussion: 1.Which of the sales force structures discussed in the text best describes P&G’s CBD structure? In the 80’s‚ manufacturers began to spend money to better understand consumers‚ and P&G more than anyone. However‚ they never really asked‚ if these needs were the same in retailers. It was the period when P&G decided‚ to change the sales department into a more strategic department named Customer Business
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PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment? ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry? What are the main opportunities and threats affecting the company? Demographics— Proctor and Gamble is one of the largest consumer product
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STATE OF ALABAMA Montgomery‚ Alabama Office of the Legislative Analyst June 21‚ 1988 MEMORANDUM FOR THE GOVERNOR FROM: [NAME WITHHELD]‚ Legislative Analyst SUBJECT: Flying of Confederate Flag over Capital Building ISSUE: Presentation of analysis for your decision: BACKGROUND: The office of the Governor has received several demands by members representing the state’s chapter of the NAACP to remove the Confederate flag (“flag”). Earlier this year 13 African-American legislators were
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Account of the Alabama Court Referral Programs The Alabama Court Referral Education Program was formed in 1985 to help decrease the amount of alcohol and other drug-linked misconducts in the state. This program is not intended for reprimand. It offers partakers with the chance to learn vital facts and to discover ways to alter perilous conduct that lead to their becoming tangled with the legal system (Welcome to North Alabama Court Referral Services‚ Inc.!‚ n.d). Involvement in the court referral
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Miller v. Alabama (2012) Supreme Court Case Introduction The Supreme Court reviewed the constitutionality of mandatory life sentences without parole enforced upon persons aged fourteen and younger found guilty of homicide. The court declared unconstitutional a compulsory sentence of life without parole for children. The states have been barred from routinely imposing sentences based on the crime committed. There is a requirement
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The Maersk Alabama Hijacking A horrible‚ yet completely unexpected‚ incident occurred on April 8th‚ 2009 known as the Maersk Alabama hijacking. This incident took much negotiation and time‚ but with the help of the Navy‚ the Navy S.E.A.L and others‚ was resolved successfully. In other words‚ the hijacking was primarily a chain of nautical events that were initiated by four Somali pirates in the Indian Ocean. The pirates detained the cargo ship 240 nautical miles southeast of Eyl‚ Somalia‚ which
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The Goodman Company is the manufacturer of small rubber automotive parts. Robert Goodman plans to expand his business to enhance the company productivity. However‚ he can’t afford to purchase new equipments. Therefore‚ the company had hired Ann Bennet‚ a production analyst to improve the efficiency of current equipments. After the implementation of the new manufacturing process‚ Mr. Goodman starts to question his decision of hiring Ann Bennet. The below will be discussing the overall problems which
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