CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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Chapter 1—Overview of Personal Selling MULTIPLE CHOICE 1. The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called _____________ a. Advertising b. Sales promotion if c. Direct marketing d. Consumer behavior e. Personal selling ANS: E PTS: 1 DIF: Easy REF: p. 4 OBJ: 1 2. Kevin is a salesperson who relies heavily on trust building. The stylus selling is known as? a. Personal selling b. Mental states selling c. Trust-Based
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Chapter I: Introduction A. Background of the Study Teenage years can be difficult for many families. Young people may develop ideas‚ values and beliefs that are different to those of their parents. This is part of the normal process of moving towards independence. Parents may struggle with how much independence they should allow their children at different ages and in different circumstances. The family communication plays an essential role in molding and improving each family member. It is a
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Cayabyab‚ Vergel Antonio Rafael C. Comm 199 10 - 64717 Chapter 1 Introduction A few years ago‚ the idea that bullying in the Philippines is widespread was thought to be a joke. People thought that bullying wasn’t as bad as the bullying seen in American teen movies. We Filipinos thought that bullying isn’t even an issue here in our country. But recently‚ our eyes have been opened to the reality that bullying is a bigger issue in the Philippines than we originally thought. Out of nowhere
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Chapter 1 Exercise What is free software? List three characteristics of free software. Free software is code that is available for free to everyone‚ but it is also free in the sense that it can be used and altered freely to the user’s desires. It is free to be studied‚ redistributed‚ and modified. Why is Linux popular? Why is it popular in academia?Due to the operating system’s distribution among universities‚ students were able to become used to it’s sophisticated developing environment which
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Chapter 1: The Challenge of Food and Beverage Operations Travel and Tourism: The Umbrella Industry Travel and tourism industry: all of the businesses that provide products and/or services to the traveling public. It is comprised of 5 segments: lodging operations‚ food and beverage operations‚ transportations services‚ retail stores‚ and destination activities. Food and beverage service is not merely one major segment; it is also an important part of each other segment of travel and tourism industry
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Chapter 1 Cost Accounting: Information for Decision Making Key Concepts 1 Describe the way managers use accounting information to create value in organizations. ♦ Cost accounting helps manages achieve the maximum value for their organizations by providing information for decision making and by measuring the effects of decisions on the value creation of the organizations. ♦ Value chain is the set of activities that transforms raw resources into the goods and services end users purchase
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Chapter 1 Lecture Notes i. Strategy 2. Definition ii. A strategy is a “game plan” that enables a company to attract customers by distinguishing itself from competitors. 1. Customer value propositions iii. Companies that adopt a customer intimacy strategy strive to understand and respond to individual customer needs better than competitors. Examples of companies that pursue this strategy include: Ritz-Carlton‚ Nordstrom‚ and Starbucks. iv. Companies that adopt an operational excellence strategy
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Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing‚ EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 Skill: Concept
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Chapter 9 Five Branches are discussed in Ch.9: 1. Therapeutic Recreation 2. Armed Forces Recreation 3. Employee Services & Recreation Programs 4. Campus Recreation 5. Private Membership Recreation Organizations What is Therapeutic Recreation? Isn’t all recreation therapeutic? TR Models and Process The Leisure Ability Model p. 199 Three components: Functional interventions – Leisure education Recreation participation The Health Protection-Health Promotion Model p.199 Prescriptive activity Recreation
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