Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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The Expeditions of Lewis and Clark America and I were astonished; President Jefferson doubled the size of the country with one purchase‚ the Louisiana Purchase. To add to the excitement‚ Meriwether Lewis asked me‚ a poor boat builder‚ to go along on the journey to the West. What was I going to do? Even though I made boats for a living‚ I had never explored past my little town in Virginia. After much contemplation‚ I thought‚ this is my time to explore the endless possibilities in what we Americans
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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Matthew Lewis Period 5 1/7/15 Purifying the Nation: Reformers of the Early Nineteenth Century Questions 1. What criticism of American society did the individual have? Ralph Waldo Emerson based his work with nature. He stated the idea that we must find our place in nature. The American society thought that we were not essential to nature’s health. 2. What methods did the person use to improve American life? Emmerson improved American life by people a sense of Independence and culture. People enjoyed
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Argumentative Essay Biologist Lewis Thomas argues that mistakes should be thought of as a blessing rather than a misfortune‚ because they pave the way for new discoveries and understandings. As can be seen with past events and happenings‚ this claim proves to be valid as mistakes are necessary for progress. Various scientific advancements throughout history have been errors turned into findings. Such an example can be seen in medical discoveries. Penicillin‚ founded in 1928 by accident‚ was
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