A PROJECT REPORT ON “CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR MYSORE ROAD BANGALORE” In partial fulfilment for the award of the degree of Master of Business Administration By SHIVANAND REG.NO: 09JRCMA040 GUIDE Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL‚ RRMBA RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS No.14‚ Ramohalli cross‚ Mysore Road‚ Banglore-74 (2009-2011) RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS Page 1 CHAPTER-I INTRODUCTION
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Induction program Induction Program 1. Purpose of induction program The induction program is designed to help new employees to become familiar with the requirements of their post and adapt to their new working environment as quickly as possible. The process of inducting a new employee is not complete until he has become thoroughly and satisfactorily adjusted to his job‚ understands the importance of his work in relation to the company operations‚ is familiar with basic company policy‚ regulations
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Reinventing the San Miguel Corporation Synthesis Eduardo Cojuangco‚ the CEO of San Miguel Corporation‚ is re-assessing the company‟s business strategy. The flagship product of this century–old conglomerate‚ San Miguel Beer‚ is expected to post a slower growth rate in its volume share because of its large market share. Th e company has operations in only three product areas – food‚ beverage and packaging‚ and has a modest international presence. In this regard‚ Cojuangco announced in 2007
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INTRODUCTION Big bazaar is a hyper market chain owned by the Pantaloons Retail India Limited‚ with currently more than 50 outlets in metros‚ medium‚ and small cities. Big Bazaar combines the look and feel of Indian bazaars with aspect of modern retail like choice‚ convenience‚ and hygiene. It works on the same economy model like Wal Mart‚ and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani‚ the head of Pantaloons Retail India
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CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS‚ CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word "Retail" originates from a French-Italian word. Retailer is someone who cuts
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PROJECT REPORT ON “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”. BY –RAHUL KUMAR SINGH STREAM - ASPSM EXAM ROLL NO – 09VASP013088 SEMESTER – IV SESSION – 2009-2012 ST. XAVIER’S COLLEGE AN AUTONOMOUS COLLEGE RANCHI REMARKS PREFACE In this age of globalization‚ hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds
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Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on the
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July 2010 The SASA Group Three Fund Raising Project ; Open Bazaar Introduction The Group Three of SASA 2010 will be holding an Open Bazaar for the purpose of fund-raising. The bazaar will main consists of blog shops and a booth by the SASA-rians of Group Three. The Objective From this project‚ SASA-rians will be able to build a closer fellowship and to relate to their fellow peers. They will also learn useful techniques in managing an event. Besides the experiences that SASA-rians will gain
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STUDENT NUMBER | SURNAME | OTHER NAME (S) | SEMINAR PAPER NUMBER | 1136310 | PRATT | EBO PANYIN | 5 | Kotler and keller (2009)‚ suggests that brand extension is the introduction of new products into a market by a company‚ under an already existing strong brand. This could be an extension of the brand or may not have anything to do with the existing brand. An existing brand that gives rise to the brand being extended is known as the parent brand. There are advantages and disadvantages involved in
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Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets‚ with cluster offering a wide range of merchandise‚ including fashion apparels‚ food products‚ general merchandise‚ furniture‚ electronics‚ books‚ fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013. There
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