PART-FOUR BRAND MANAGEMENT: AN OVER VIEW 24/10/2013 Prepared by Temesgen B. (PhD) Outline… • Evolution of Brands • What is a Brand? • Choosing the Brand Elements • Creating Brand Equity • Crafting the Brand Positioning • Strategic Brand Management 24/10/2013 Prepared by Temesgen B. (PhD) Evolution of Brands… • The term brand comes from the word ‘ Brandr’ (to burn)‚ practiced by ancient farmers to put marks on their animal by burning their body to identify them • The nucleus of branding seems
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According to the DSM-5 trauma is defined as “exposure to actual or threatened death‚ serious injury or sexual violation” (APA‚ 2013). The exposure must be as a result of either: direct experience the traumatic event‚ observed the traumatic event personally‚ learnt of a traumatic event that happened to a close family member or close friend‚ or experiences first-hand repeated or extreme exposure of traumatic event (not through pictures‚ media‚ television‚ or movies) (APA‚ 2013). More so‚ in treating
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Compare and Contrast of Bible Translations: If we look at the fourth line at the NIV and NASB translations‚ you will notice they are almost exactly the same‚ the only difference being that the NIV translation is referring to your door as the NASB translation is referring to the door. In the NIV and NKJB translations they are referring to something completely different‚ one is crouching and the other is lying. In the rest of the verses they are all talking about how sin is waiting for you but in different
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According to DSM-IV‚ Randy has experienced two of the following symptoms‚ each present for a significant portion of time during a one-month period: 1. Delusions: Randy has stated that a radio station was stealing his brian. In college he thought Dean was out to get him and stole his girlfriend. He also thought that the police were after him for years and put arsenic in the garden plot‚ took his money out his account‚ and stated the Chief is looking for the officer. He also has a history of delusions
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Psychological disorders have become rampant in the modern age. People with psychological disorders live all around us. Even you may be subject to a simple and unnoticeable disorder. Some on the other hand‚ cannot help but fulfill the sick and disturbing thoughts that reside in their minds. They engage in inhumane behavior that‚ although wrong‚ contributes to psychological understanding and research‚ opening doors to new theories. These people live among us‚ and can be unleashed at any time. One of
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conflicted emotional moment? 32. Would you rather follow your heart or your head? 33. What is your opinion about same gender relationships? 34. Do you think the past matters in a relationship? 35. How would you react if I told I have had a relationship with a partner of the same gender? 36. Do you believe in any god or gods? Why? 37. Do you have any political opinions? 38. Do you have any hobbies? 39. Have you ever experimented with drugs? 40. What do you think is the key to good parenting
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A Brief Summary of 5 Disorders: As Illustrated in the DSM-5 Liberty University Bipolar I Disorder 296.50-2.95.56 Bipolar I Disorder is defined by the DSM-5 as manic or mixed episodes that last at least seven days‚ or by manic symptoms that are so severe that the person needs immediate hospital care. During this manic episode‚ people typically experience an expansive mood‚ excessive optimism‚ grandiosity‚ and poor judgment. Usually‚ the person also has depressive episodes
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Process of Starting an IV While serving in the Navy as a Hospital Corpsman‚ I developed many skills. Perhaps one of the most important skills is the ability to place an intravenous catheter into a vein. This procedure is most commonly referred to as “starting an IV”. In today’s medical community‚ intravenous cannulation is necessary for the administration of many antibiotics and other therapeutic drugs. Listed below are the procedures and guidelines for starting a successful IV. Following these
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Understanding Dual-Diagnosis Krishunna Pearson Liberty University Online Understanding Dual-Diagnosis A dual-diagnosis patient is an individual who has a SUD and some form of mental illness at the same time (Doweiko‚ 2015). Dual diagnosis is not uncommon‚ individual with a mental disorder are twice as likely to have an SUD (Clinton & Scalise‚ 2013). Currently there are 4 million people in the United States who are suffering from some sort of dual-diagnosis. (Doweiko‚ 2015)
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occurring for months. According to the DSM V‚ for a person to be diagnosed with a Major Depression Disorder‚ the depressive episode must be present for at least two weeks and causing distress and/or severely impacting daily life areas. The symptoms should include weight gain‚ weight loss‚ or appetite disturbance‚ anhedonia‚ sleep disturbance‚ psychomotor agitation‚ diminished thinking or concentrating‚ depressed mood and etc. To add‚ according to the DSM V‚ for a person to be diagnosed with Adjustment
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