other consumer brand’s image is so entwined with hippie-inspired idealism and social causes as Ben & Jerry’s. Among the ice-cream maker’s crusades: saving the endangered family farm by supporting farmers’ cooperatives and fair-trade initiatives. The message is unmistakable: by buying pints and cones‚ consumers are helping Ben & Jerry’s stick up for the little guy. But when it comes to its own "little guy‚" Ben & Jerry’s may not be quite so generous‚ to hear an increasingly embittered group of the company’s
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Ben & Jerry’s Joy Gang History: The Ben & Jerry’s Joy Gang was started in 1987 in response to the increasing demands upon our employees. Our first Joy activities included pizza and 15 minute massages for our manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should try to make fun an official part of our company culture. The Joy Committee changed its name to the "Joy Gang" due to the fact that we felt the word "committee" was too official. Mission:
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Ben & Jerry’s analysis. Translating from the ratios‚ Ben & Jerry was struggling to generate enough sales to cover their costs. In other words‚ their profitability had fallen sharply from 1992 to 1993 and in 1994‚ the firm had experience a loss for the first time. Even though the EBITDA was still positive in 1994‚ it fell from $10‚000 level to 2‚000 level‚ an 80% decrease from 1993. This clearly indicated that Ben & Jerry’s performance had deteriorated at a striking rate‚ regardless of
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Rosalind Franklin Rosalind Franklin was born on July 25‚ 1920 in Notting Hill‚ London. Franklin was born into an influential British-Jewish family. She was the oldest of four children. Her two loving parents‚ Ellis Arthur Franklin‚ and Muriel Frances Waley took in two Jewish children from Nazi Germany to live in their house. A woman whose father had been sent to Buchenwald was taken in as well and shared a room with Rosalind. Her father set up an organization for orphaned and homeless German-Jewish
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speaking different languages and with different religions and cultures. There are also many people from different countries who visit London as tourists‚ to see the famous "Sights of London". And today I want to talk about one of them - Big Ben. Big Ben Big Ben is the chiming clock of the Palace of Westminster or the Houses of Parliament in London. The amazing looking Victorian Gothic style clock tower is the most famous landmark of London. Rather‚ one can say it represents the city of London
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Ben & Jerry 1. Their mission statement included three dimensions; product‚ economic‚ and social. Their objectives were not always in harmony‚ however. They’ve had to sacrifice some objectives to meet others‚ for example they didn’t want to rice prices due to the fact they wanted to be a “ice cream for the people” company‚ but had to sacrifice the social objective in order to stay in business. Of their three mission statement objectives‚ their social consciousness seems to be their leading objective
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Franklin achieved his intellectual and literary prowess in an era known for its philosophical advances. The eighteenth century is frequently cited as the beginning of the so-called modern era in philosophy. The century is known as the Enlightenment‚ or the Age of Reason‚ an ideal also found in the literature of the period‚ whether colonial‚ British‚ or Continental. Two factors‚ more specifically‚ two intellectuals—epitomize this era: Sir Isaac Newton (1642-1727) and John Locke (1632-1704). Newton
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Giving Honor where Honor is due: Comparing Smith and Bradford John Smith and William Bradford were two great leaders in the colonization of Virginia. They both give accounts of their journey and life in the new world. When comparing the two‚ John Smith accredits himself for the progression of Jamestown where William Bradford accredits God for the progression of Plymouth. William Bradford comes from a heavy religious background. Bradford was deeply rooted in the puritan cause. He defined himself
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last name is important to many people‚ because it reflects a time when African American’s were seen by white Southerners as “uncle” or “aunt‚” because white Southerners refused to say “Mr.” and “Mrs.” According to The New York Times article‚ “Uncle Ben‚ Board Chairmen‚” by Stuart Elliot‚ there is a push to move away from ethnic stereotypes‚ which portray people of color as servants‚ “brand characters‚ and mascots.” Uncle Ben’s lack of a last name reminds people of the days when African Americans had
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of American history. Before I read the article "Words Matter" I was unaware that the the Declaration of Independence had a few words changed and erased from the document. Benjamin Franklin and John Adams helped revise the Declaration of Independence‚ part of the revisions included handwritten corrections from Franklin and Adams. As stated by Fenella France "It appeared as Jefferson wrote "subjects" with the customary ink-dipped quill and then used his hand to wipe out the word while the ink was
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