About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span‚ usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning
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SUMMARY CEO Statement October 2007 marks the 170th year P&G has been in business. We’ve sustained our Company’s growth over such a long period of time by staying focused on P&G’s Purpose: improving consumers’ lives in small but meaningful ways every day. Our commitment to Sustainable Development‚ which we define as “ensuring a better quality of life for everyone‚ now and for generations to come‚” is an important part of how we fulfill P&G’s Purpose. We have a long heritage as a Sustainability
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External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having a stable
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Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products are much well established with successful brand names which provides them strong retailer relationships and priority on shelf space. New entrants will need to be able to differentiate their products to compete for market share that has been built over years. Due to the long history since 1859 in fast consumer goods‚ P&G is much efficient in launching‚ developing and marketing their products which allows
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seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining 27% with generic and private labels. P&G’s share of the LDL market is valued at $357 million / 25 million cases approx. Product Classification * LDLs are a low involvement product * Daily use‚ generally a repeat purchase once
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(A) In November 1981‚ Mr. Chris Wright‚ Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands‚ holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input
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for Procter and Gamble for 30 years before he became CEO. Since he applied for a job in P&G in 1980‚ he worked himself to the top through the years in the firm. Upon entering the firm‚ Bob never thought of becoming a CEO. He just needed a stable job and a permanent home in Cincinnati. Bob explains his wrong expectations in the following quote “I was leaving the military service‚ and I really joined P&G in order to spend my entire life and raise my family in a city like Cincinnati and
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International Human Resource Management Dr. Linda F. Turner February 10‚ 2013 Organizational Background P&G is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning Americas‚ Europe‚ EMEA and Asian region. In the company profile (The Proctor and Gamble Company)‚ P&G’s organizational structure is explained as being comprised of global business units‚ global operations; global business services and
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37 INQUIRIES & CLIENT RELATIONS 800.852.1641 clientrelations@ standardandpoors.com This issue updates the one dated December 2013. SALES 877.219.1247 wealth@spcapitaliq.com MEDIA Michael Privitera 212.438.6679 michael.privitera@spcapitaliq.com S&P CAPITAL IQ 55 Water Street New York‚ NY 10041 Please see General Disclaimers on the last page of this report. Topics Covered by Industry Surveys Aerospace & Defense Airlines Electric Utilities Environmental & Waste Management Metals: Industrial
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Understanding No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20‚000 research studies every year‚ and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers. Innovation P&G is the industry’s innovation leader. Nearly all organic sales growth over the
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