product (mothers generally don’t want their teenage daughters to wear “makeup”) - The target audience can be confused of the product’s purpose (Cosmetic? Toiletry?) 2) Johnson’s Face Powder as Cosmetic • Distribution channel: department stores • Case: Dark color (e.g black) with gold lettering • Promote on TV and fashion magazine as a new line of cosmetic product + Appeal more to teens and young female adults as “cosmetic” product + Enhance the brand image as more - May encounter resistance
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A U TO M O T I V E The Indian Automotive Industry Evolving Dynamics KPMG IN INDIA Foreword The automotive industry is one of the focus industries for KPMG globally‚ given its importance both in the mature economies of countries such as the US and Germany‚ and in the emerging economies of China and India. The Indian automobile industry has emerged stronger from the recent global downturn‚ and sales across all segments have seen record breaking numbers in the recent past. While the Indian
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the french automotive industry analysis and statistics 2011 6.4 million m d te y l a tr ) re us bs ce ind jo a n e ct fr iv re n ot di s i om in er ut nd rk e a t a wo th rec to (di 2.3 million e id h w ncch ld reen ncres or f ffr rare –w o f f u n o inct le ioes s fa oP ctye eru n Pe ulo ra odP tum e Pr mfac u an 335‚000 1st industry s in a te (in nd d rm 20 ev s o 08 el f r ) in oP es fr me ear a n nt c ce bu h dg et v by ehic th fr le ro en s w ug ch er ho m e
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1.What factors help to explain why J&J historically had as many as 12 distribution centers in Europe? By placing so many centers in Europe‚ Johnson & Johnson were focused on meeting the specific needs and service expectations of their customers. By having multiple centers strategically located throughout the country‚ the transportation costs remained low and they could meet certain needs of customers‚ like one day shipping‚ 2 day shipping‚ etc. 2.What steps in the logistics/supply chain network
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of Management Control Systems 20 Fo rI B ICFAI UNIVERSITY S U se O nl y C la s s of 09 Principles of Management Control Systems 20 Fo rI B ICFAI Center for Management Research Road # 3‚ Banjara Hills‚ Hyderabad – 500 034 S U se O nl y C la s s of 09 The Institute of Chartered Financial Analysts of India‚ January 2006. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet
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Operation of management control practices as a package—A case study on control system variety in a growth firm context Mikko Sandelin ∗ Helsinki School of Economics‚ Department of Accounting and Finance‚ P.O. Box 1210‚ FIN-00101 Helsinki‚ Finland Abstract This empirical case study examines the operation of management control practices as a package in a growth firm context by paying particular attention to the couplings among cultural‚ personnel‚ action and results controls. The analysis focuses
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This paper is a review of the empirical contingency-based literature regarding the development and structure of management control systems. It categorizes the literature by topic: meaning of MCS‚ outcomes of MCS‚ and contextual variables including external environment‚ technology‚ organizational structure‚ size‚ strategy‚ and national culture. The paper provides a thorough review of studies that examine these topics. Additionally‚ Chenhall provides recommendations for future research. The study
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Case study of automotive industries in Thailand Contribution of MNC’s in automotive industry: Most of the developing countries consider that the automotive industry will move the country toward an intensive industrialisation by creating a large set of related businesses. Thailand aims to be regarded as the Detroit of Asia. The country has engaged in the last few decades in the development of the automotive industry‚ with a special focus on domestic auto-assembly. Thailand is the world’s
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The Basics of Management Control Systems Chapter 1: Management and Control The Basics of Management Control Systems Management control u The process by which management: – ensures that people in the organization carry out organizational objectives and strategies; (Reactive: measure performance and compare it with pre-set standards‚ take corrective actions‚ etc.) – encourages‚ enables‚ or‚ sometimes “forces” forces” employees to act in the organization ’s best interest. organization’
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Describe the industry and explain why you have chosen that one (Porter’s five forces). The automotive industry is a big term; indeed it is used to describe a large range of companies and organizations engaged in the development‚ design‚ manufacture‚ marketing‚ and selling of motor vehicles. The automotive industry is one of the world’s most important economic sectors in terms of revenue. The automotive industry is one of the biggest industries in Slovakia with big manufacturers such as Volkswagen
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