Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT - EXPORT • VARIOUS
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BUSINESS DECISION MAKING INTRODUCTION Johnson and Johnson is an American multinational company founded in Brunswick ‚New Jersey in 1886 by American entrepreneur Robert Wood Johnson. It manufactures pharmaceuticals‚ medical devices and consumer products. J&J and its subsidiaries have operations in over 60 countries and sell their products in over 175 countries. Today‚ it employs 120‚000 people worldwide. They are the world’s second largest manufacturer of health care products and
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Kellogg’s Special K: Cinnamon Pecan Marketing aims: • To satisfy our customers with a delicious but healthy product that provides nutritious sustained energy all morning. • Promote Kelloggs Special K as a healthy breakfast option compared to other breakfast cereals. We aim to increase the profit by 5% by the end of 2014. • Use resources to sponsor activities and run physical activity focused community programmes for its consumers and the public in general • Increase the association between
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Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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Early Adulthood Glenn Johnson CNSL/504 Elizabeth Still April 17‚ 2012 Early Adulthood Erik Erikson’s theory of psychosocial human development is one of the best known theories (Cherry‚ 2011). Erikson’s theory explains eight stages of human development‚ and in each stage an individual experiences a series of challenges and lessons. The eight stages of development includes infancy‚ early childhood‚ play age‚ school age‚ adolescence‚ early‚ middle‚ and late adulthood. A strong case can
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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ANALYSIS OF THE MARKETING MIX OF JOHNSON & JOHNSON I. Introduction The case took into consideration the situation surrounding the handling of Johnson & Johnson under William Weldon. Based on the case study‚ Weldon was a master of marketing‚ which was then to the advantage of the monolith J&J. The following discussions will analyze the capability of J&J using the marketing mix to maximize the profits gained by the said company under the headship of Weldon. II.
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RUNNING HEAD: SC Johnson Brands MKT/421 Marketing Establish in 1886 as a parquet flooring company SC Johnson is one of the world’s largest household’s products. Since launching the brand on the market SC Johnson has employed over 13‚000 people and they now have several different products in the home cleaning industry. SC Johnson has created products in over 70 countries around the globe. This 127 year old family company has generated a sum of $9 billion dollars in sales because of affordable
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“COACH K” -Mike Krzyzewski is a very prestigious‚ well known college basketball coach. He currently coaches at Duke University. Place of Birth? When? Parents? (1947)-Born in Chicago‚ Illinois‚ the son of Polish American‚ Catholic parents Emily and William Krzyzewski - His father was an elevator operator‚ his mother a cleaning woman. The family shared a two-story home with relatives. -Grandparents moved from Poland to the states (Pennsylvania) EARLY LIFE? HOW DID IT SHAPE HIM? - Visited
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Impeached Andrew Johnson After Abraham Lincoln’s assassination‚ his Vice President‚ Andrew Johnson‚ had no other choice but to accept the Presidential position. While he was president‚ Andrew Johnson failed to act as a partly leader which eventually led to his impeachment. Andrew Johnson’s worst quality as president was his lack of care for the public’s opinion. Johnson ignored the public and pardoned the Confederates‚ rather than punishing them‚ causing people to distrust him. Johnson never appealed
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