was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Many of us know “The Rock” (Famously known as The Rock‚ Dwayne Johnson) as a legend and one of the biggest stars of the 90’s and early 2000’s. Johnson’s father was a professional wrestler‚ so he got a fast track to the WWE. He has been one of the wrestlers who performed many dangerous and life killing tricks at different WWE matches. Although a lot of new wrestlers came to this field‚ but still he managed to maintain his level of appreciation. The Rock is extremely well known both in and out of the
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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http://www.goodreads.com/author/list/3340.Spencer_Johnson "If what I believe and do today is positive‚ I help create a better tomorrow!" - Spencer Johnson The more important your cheese is to you‚ the more you want to hold on to it. About Spencer Johnson M.D. Spencer Johnson‚ M.D.‚ is one of the world’s most respected thinkers and beloved authors. His eleven international bestselling books include the #1 titles: Who Moved My Cheese?® An Amazing Way to Deal with Change‚ the most widely
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Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................
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Johnson & Johnson‚ a global company‚ posts that "The fundamental objective of Johnson & Johnson is to provide scientifically sound‚ high quality products and services to help heal‚ cure disease and improve the quality of life." This and a bit more information about the company and its objectives and vision can be gathered by reading from the Johnson & Johnson company page at their web site. There are numerous links there to other Johnson & Johnson posts including one to the company
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old-fashioned southerner named Andrew Johnson. Although an honest and honorable man‚ Andrew Johnson was one of the most unfortunate Presidents. Over time there has been a controversial debate as to whether Johnson deserved to be impeached‚ or if it was an unconstitutional attempt by Congress to infringe upon the president’s authority. The impeachment of Andrew Johnson was politically motivated. The spirit of the Jacksonian democracy inspired Andrew Johnson. In 1857‚ Johnson was then elected to represent
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