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Johnson‚ Scholes & Whittington – Exploring Strategy‚ text and cases Chapter 1 – Introducing Strategy Defining strategy - Strategy is about the key issues for the future of organizations‚ or in other words‚ the long term direction for an organization. The description of strategy in the book has two advantages: 1. It can include deliberate‚ logical strategy and incremental‚ emergent patterns of strategy; 2. It can lay the focus on differences and competition as well as on recognizing the
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SAMENVATTING Exploring Corporate Strategy‚ 6e editie Auteurs: Gerry Johnson & Kevan Scholes Inhoud: Deel 1 Introduction Hoofdstuk 1. Introducing Strategy Hoofdstuk 2. Understanding Strategy Development Deel 2 The strategic Position Hoofdstuk 3. The Environment Hoofdstuk 4. Strategic Capability Hoofdstuk 5. Expectations and Purposes Commentaar op deel 2 coping wit complexity; ’The Business Idea’ Deel 3 Strategic Choices Hoofdstuk 6. Corporate-Level strategy Hoofdstuk 7. Business-Level
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ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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Strategy and Strategic Analysis GEST-S-468 Pr Manuel Hensmans MonUniversitéVirtuelle • Please check regularly! – http://strategy.skynetblogs.be/ – http://uv.ulb.ac.be • Syllabus‚ slides‚ case info‚ e-clip info • Exam info! 2 Overview Course • Introductory Class 1: What is Strategy? (19/09/2011) • Part I: The Strategic Position What is our current strategic context? – Class 2: The Environment (3/10/2011) – Class 3: Strategic Capabilities (10/10/2011) – Class 4: Strategic
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it to survive and prosper’ (Johnson‚ Scholes and Wittington‚ 2008: p.95). Resources can be divined into four categories. The first one is physical resources‚ the second is the financial resources. Then comes the human resources and the last category is intellectual capital. Also important are the threshold capabilities. These capabilities are ’those capabilities needed for an organisation to meet the necessary requirements to compete in a given market’ (Johnson‚ Scholes and Wittington‚ 2008: p.97)
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issues from the business environment and the strategic capability of an organbusiness environment and isation that are most likely to impact on strategy development. This can also be the strategic capability of useful as a basis against which to generate strategic options and assess future an organisation that are courses of action. most likely to impact on strategy development The aim is to identify the extent to which strengths and weaknesses are relevant to‚ or capable of dealing with‚ the changes taking
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Exploring Corporate Strategy CLASSIC CASE STUDIES Nokia: The Consumer Electronics Business Martin Lindell and Leif Melin The case describes the entry of the Finnish company‚ Nokia‚ into the consumer electronics market – resulting in a significant reorientation of the company. It describes the internationalisation of the Nokia Group from a Finnish company‚ to a Nordic company‚ to a European company and finally to a global player in world markets. The case raises three main questions. Why and how
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WHAT IS CORPORATE STRATEGY? Although strategy has different definitions by various authors‚ to understand Corporate Strategy we begin by defining strategy. "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfil stakeholder expectations” (Johnson‚ Scholes & Whittington‚ 2008). From the definition given by Johnson
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