Management Foreign Market Entry Strategies 1 Overview 1. Target Market Selection 2. Choosing the Mode of Entry 3. Exporting 4. Licensing 5. Franchising 6. Contract Manufacturing 7. Joint Ventures 8. Wholly Owned Subsidiaries 9. Strategic Alliances 10. Timing of Entry 11. Exit Strategies 2 Introduction The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions will heavily influence the firm’s other marketing-mix decisions. Global marketers
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energy conservation and environmentally friendly sectors. • China plans to attract more FDI into central and west regions. China’s Inward FDI: Current Status The changing ownership patterns of FDI • Equity Joint Ventures (EJVs) • Contractual Joint Ventures (CJVs) • Wholly Foreign‐Owned Enterprises (WFOEs) • FDI Share‐holding Ventures China’s Inward FDI: Impact on Chinese Economy • Strengthen industrial base and increased the domestic value added • Transfer modern technology for industry upgrading •
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Acquisitions versus Greenfield investments: International strategy and management of entry modes Anne-Wil Harzing Two possibilities when expending to foreign markets: 1) Non-equity or equity entry mode 2) When chosen‚ decide between acquisition and Greenfield This paper investigates how a firms’ strategy will influence the entry mode decision of the firm (MNC) and investigates whether acquisitions and Greenfield subsidiaries are being managed in the same or in a different way. Two types
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(2005)‚ “Relationship Formation in International Joint Ventures: Insights from Australian-Malaysian International Joint Ventures”‚ Journal of International Marketing‚ 13(3)‚ pp 105-134; 4. Park‚ S. H. & Russo‚ M. (1996)‚ “When Competition Eclipses Cooperation: An Event History Analysis of Joint Venture Failure”‚ Management Science‚ 42(6)‚ pp 875-889. 1c - Key Reference 1. Beamish‚ P. and Lupton‚ N. (2009)‚ ‘Managing Joint Ventures’‚ Academy of Management Perspectives‚ 23(2) pp. 75-94
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Nora and Sakari are considering a joint venture to build digital switching exchanges for the telecom industry in Malaysia‚ Indonesia‚ and Thailand. Nora is a Malaysian telecom company that is looking to become a technology leader in South-east Asia. Sakari on the other hand is a Finish company that is considering expanding its operations in south-east Asian market and is looking for partners for this reason. They are a high Technology company and the Joint venture between these two companies seems
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L0320SISI0212 PROGRAMME: BABS4 PERIOD: Feb.2013-May 2013 LECTURER: David Mwaura Due Date: 18th of April 2013 Table of Contents Questions Q. 1 – Starbucks’ foreign direct Investment 2-4 q. 2 – Strategic role of hrm 4-7 q. 3 – Local joint venture preferred over pure licensing 7-9 q. 4 – Starbucks enters with wholly owned subsidairy 9-11 references 12 Starbucks’ Foreign Direct Investment 1. Initially Starbucks expanded internationally by licensing its format to foreign operators
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and disadvantages of using exports‚ joint ventures‚ and foreign subsidiaries as ways of expanding international sales? A.)The advantage of Using Exports was that I’m able to save money in resources‚ taxes relief’s‚ and cheaper labor while exposing my product to an international market. Harley recognized that “German motorcyclist rode at high speeds-often more than 100 mph.” Pc-10. As a result the company began studying ways to cater to the German needs and provide more protection. The
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and corporate market. Dell would not be able to compete in all markets with its current resources and capabilities. So it must joint venture with Compaq to utilize one another’s resources and competencies. Compaq is the world leader in PC sales and is currently fifth in the Chinese market. Since‚ IBM and Legend plan to joint venture‚ Dell must also joint venture if it plans to compete in the Chinese market. II. Critical facts/Issues 1) Research by ChinaInfo‚ in 2002 stated
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Establishing an international joint venture can result in substantial gains but can also result in great costs. Joint ventures between companies in different countries can enhance the companies’ experience in the global business market. It can be a potential gateway to possible business deals and endeavors for future profits. Though there are many benefits in establishing an international joint venture it can come with many stipulations. If a company does not do the research or evaluate all possibilities
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of eBay.s joint venture with Tom Online (use Global/Local Matrix)eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom
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