University of Bradford Electronic Thesis/Dissertation Deposit Agreement 2005 Student name: YAN SUN Student ID: 02009352 School/Dept.: SCHOOL OF MANAGEMENT Degree: M A IN MARKETING AND MANAGEMENT Thesis/Dissertation Title: AN ANALYSIS AND EVALUATION OF ENTRY STRATEGIES IN CHINA’S TELECOMS MARKET: A CASE STUDY OF BT GROUP Student Agreement: I understand that the University of Bradford has the non-exclusive right to electronically store‚ copy or translate my thesis/dissertation‚ in whole or in
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Prof. Rosauro V. Sibal Shui Fabrics (A Case Study) Problem: In todays “borderless” business world‚ arises a misalignment on the organizational goal expectation on Return of Investment of Shui Fabrics‚ (a China-based‚ 50-50 joint venture involved on the production of dye and coat fabrics for sale to local and international sportswear manufacturer.) between American company (Rocky River Industries)‚ and its Chinese counterpart (Shanghai Fabric Ltd.). Chiu Wai‚ the company’s
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direct and indirect each sub-categorized into several options. Here I will be considering modes of entry into international markets such as the Exporting‚ Contract manufacturing‚ Franchising‚ Strategic International Alliances‚ International Joint Ventures and Foreign Direct Investment. In this section examples of companies and their strategy and my own experience will be presented. Finally stages and strategy of international marketing strategy using SOSTAC plan (Situation‚ Objectives‚ Strategy
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People-oriented corporate culture • Standardization & experience in senior management • Attentiveness to attraction & retention of customers Analysis of Strategic Approaches Little Sheep expanded rapidly by employing franchising‚ export and joint venture strategies. These have allowed Little Sheep to break into foreign markets with minimal financial and resource risk. As discovered through trial-and-error‚ these strategies combined with a global competitive strategy have serious drawbacks to
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strategies − The role of the corporate parent Alternative directions − Protect and build − Market penetration − Product development − Market development − Diversification: related or unrelated Alternative methods − Internal development − Acquisition − Joint development / alliances When answering the question of: What Basis?‚ we can use the concept of Generic Strategies (M. E. Porter)‚ that includes the following options: • Cost leadership: consists of producing items or services more cheaply than other
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Global Entrepreneurship Case study QI-TECH: A Chinese Technology Company for Sale Name: Choi Ying Kai SID: 06523393 Date edited: 11-11-2007 Case background: QI-TECH‚ a Chinese manufacturer of precision Coordinate Measurement Machines‚ is a joint venture established by Indiver BV‚ a Dutch aircraft engine manufacturer and a Chinese state-owned enterprise QQMF. Looking for a strategic exit‚ Indiver BV‚ which holds 50% of QI-TECH‚ must negotiate a sale with its Chinese partner and a potential buyer
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L0320SISI0212 PROGRAMME: BABS4 PERIOD: Feb.2013-May 2013 LECTURER: David Mwaura Due Date: 18th of April 2013 Table of Contents Questions Q. 1 – Starbucks’ foreign direct Investment 2-4 q. 2 – Strategic role of hrm 4-7 q. 3 – Local joint venture preferred over pure licensing 7-9 q. 4 – Starbucks enters with wholly owned subsidairy 9-11 references 12 Starbucks’ Foreign Direct Investment 1. Initially Starbucks expanded internationally by licensing its format to foreign operators
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between an international assignment and the selection of a qualified expatriate manager for that assignment. * The changing nature of the job – from a Plant Manager of a wholly owned subsidiary to a Quality Compliance Officer in a ten year joint venture – combines with a cast of three interesting and yet very different potential assignees to show how potentially complex such global selection decisions can be. * The importance of personal and the ambiguity and unexpected timing of these critical
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that there is huge gap between what Nora and Sakari can sacrifice to successfully negotiate the contract with each other. Following are some example proving how far they are from the real contract. Sakari proposed an equity split in the Joint Venture (JV) Company of 49 percent for Sakari and 51 percent for Nora. Whereas‚ Nora proposed a 30 percent Sakari and 70 percent Nora Split. Sakari proposed to provide the JV Company with the basic structure of the digital switch where by the
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The stages in the phase model of globalization and level of risk The world today has developed into a fast-growing market. More and more companies followed the phase model of globalization to achieve organizational goals. It has been defined as a company makes alteration by exporting‚ contributing cooperative contracts‚ structuring strategic alliances‚ and launching new wholly owned affiliates (Williams & McWilliams 2010). The purpose of this essay is to clarify the four
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