Joline Godfrey and the Polaroid Corporation (A) Executive Summary The critical problems Polaroid faced in the “Joline Godfrey and the Polaroid Corporation (A)” case are the lack of structures to support innovations and the absence of mechanisms to develop talents. Polaroid’s business revolved around a single product category‚ which had been under the threat of emerging technologies. The company had retrenched to a narrow focus on profit through cost-cutting and short-term sales promotions
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Polaroid Corporation‚ 1996 In late March 1996‚ Ralph Norwood was faced with the task of restructuring Polaroid’s capital structure. In the past‚ Polaroid had a monopoly in the instant-photography segment. However‚ with upcoming threats in the emerging digital photography industry and Polaroid experiencing recent losses in their market share due to Kodak’s competition‚ Gary T. DiCamillo‚ recently appointed CEO of Polaroid‚ headed a restructuring plan to stimulate the firm’s performance. The firm’s
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Introduction Polaroid Corporation was founded in 1937 by Edwin Land who dropped out of Harvard College in order to focus on the research on the polarization of light. He developed the first instant camera in 1948. From that time onwards the instant camera was the main product of the company. 90% of the company’s efforts were tied up to this product over the next decades. Within four decades‚ sales of the firm grew from $142000 to over $1 billion. Significant break- through of Polaroid included:
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that failed in the business world. One organization that falls into one of the worlds worst business failures in history is the Polaroid company. Many factors contributed to the bankruptcy of Polaroid. Among other factors the leadership‚ management‚ and organization structure used by the Polaroid company played a major role in the down fall of the organization. Polaroid was founded by Edwin H. Land and his belief that inventions should be based on scientific research. In 1926 Edwin began his polarization
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Bruner: Case Studies in Finance: Managing for Corporate Value Creation‚ 4/e VI. Management of the Corporate Capital Structure 31. Polaroid Corporation‚ 1996 © The McGraw−Hill Companies‚ 2003 CASE 31 Polaroid Corporation‚ 1996 In late March 1996‚ Ralph Norwood‚ the recently appointed treasurer of Polaroid Corporation‚ reflected on several matters of concern about the firm’s debt policy that would require his attention in the coming months. One immediate concern was Polaroid’s
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TO: Polaroid FROM: Berg Consulting DATE: September 22‚2013 RE: Process Control Translating customer needs into design and engineering specs is a matter of listening‚ quantifying the qualitative and figuring out the possibilities. By using a method called QFD‚ or quality function deployment you can categorize consumer’s needs into product requirements‚ functions‚ parts‚ reliability‚ cost‚ operator training and process controls. The transition from an old system to a new one can be tedious.
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A1) Evaluate the quality control program at Polaroid prior to Project Greenlight. Prior to Project Greenlight‚ Polaroid had a plan to shift its quality control efforts from a traditionally QC inspection process to an operator-based quality control process. While it was easy to convince upper management of the cost savings that would be achieved through reduced sampling‚ it was more difficult to prove that Project Greenlight would not give up quality. Following the implementation of Project Greenlight
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a. How does Polaroid’s distribution needs vary by subsidiary in Europe? What are the implications of these differences? You must consider the cultural diversity of the countries in Europe where Polaroid operates. In Europe‚ Polaroid was organized into 12 subsidiaries‚ each operating a separate warehouse to serve its national market‚ and the largest subsidiaries reside in France‚ Germany‚ Italy‚ and the United Kingdom. The International Distribution Service Center (IDSC) shipped products to the major
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company focus was instant cameras. They were a hit‚ as many could see their pictures immediately. Further‚ the catchy song lyrics “Shake it like a Polaroid Picture” helped spread the brand name to multiple populations. As digital cameras became popular over time‚ Polaroid lost concentration on their main selling point: instant photography. However‚ Polaroid believes that this new decade is the time to recreate their instant cameras with a revised mission and fresh set of values and visions. Current
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Polaroid Case I. We Need Greenlight ’ But for Which Reason? Quality control of film cartridges on R2 was a routine process‚ but the QC department found that there are some discrepancies between the defect rate of QC auditors and the Operators. Defects were being passed through the entire manufacturing process unnoticed. While pre-existing measurements at quality control showed low overall defect rates‚ there were complications in the process and interference from operators that affected
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