customers attitude and behavior. II.Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study will be a significant endeavor especially to the Jollibee for they will be able to identify and fulfill consumers’ wants and needs then satisfy these wants and needs
Premium Marketing Advertising
Jollibee Foods Corporation (PSE: JFC) is the parent company of Jollibee a fast-food restaurant chain based in the Philippines. Among JFC’s popular brands are Jollibee‚ Chowking‚ Greenwich‚ Red Ribbon‚ and Manong Pepe’s.[1] Since its inception‚ Jollibee has become an increasingly profitable fast-food chain with 686 restaurants in the Philippines and 57 in other countries employing 29‚216 workers.[2] Including all its brands‚ JFC has 1‚804 stores worldwide and total sales of more than US$1 billion
Premium Philippines Fast food restaurant Hamburger
Resources:- Financial Resources • Base on the data given from 1998-2004‚ Jollibee has shown profitability‚ its net income margin improve significantly from 1.3 billion pesos to 1.6 billion pesos in 2004. This is partly due to the introduction of more varieties to their existing menu and acquisitions of other fast-food chains which has contributed to the growth. • To allow the firm to general more internal funds‚ Jollibee was listed on the Philippines Stock Exchange. This helps to lay the groundwork
Premium Philippines
I. Background of the Case Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his family began as a two-branch ice cream parlor in 1975 at Cubao offering hot meals and sandwiches. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Their success is phenomenon. Fast food popularity begins 1960’s and the pioneers of this are Ray Kroc – McDonalds and Colonel Sanders – Kentucky Fried Chicken (KFC)
Premium Philippines
gffdgsdfsdfdsfsdfdfashdPromotion: Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines‚ often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride. Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success. Investing in socio-civic programs designed to serve its host communities further
Premium Philippines Papua New Guinea Brand management
Business and Law Campetic Palo‚ Leyte MICROECONOMICS COMPETITION JOLLIBEE Submitted by: Lego‚ Roselle Eve B. BSCMA-3 (11:00-12:00) Statement of the Problem Both Franchise offer almost have the same product. McDonalds Philippines‚ an American fast food company they offer burgers‚ spaghetti‚ fries and fried chicken. they also have deserts Mcflurry‚ sundae‚ vanilla ice cream on a cone‚ apple pie‚ and coke float. Jollibee deserts are mango pie‚ sundae‚ vanilla cone twirl‚ chocolate krunch
Premium Philippines Fast food Ice cream
Bibliography: Andrew‚ 2011. Jollibee - Case Study Analysis | Research Paper. [Online] Available at: http://www.allfreepapers.com/print/Jollibee--Case-Study-Analysis/1794.html Anon.‚ 2013. Wikipedia. [Online] Available at: http://en.wikipedia.org/wiki/Jollibee_Foods_Corporation Anon.‚ 2013. Imperial College London. [Online] Available
Premium Marketing
Project in BA 222 Submitted to: Submitted by: History Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee (PSE: JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City‚ Philippines. JFC is the parent company of Jollibee‚ the country’s answer toMcDonald’s in the fast food burger business. With its success‚ the company bought out their competitors in the fast food business like Chowking‚ Greenwich Pizza‚ Red Ribbon bakeshop
Premium Hamburger
located 30 kilometers north of Dumaguete City. It is bounded on the north by Bais City‚ on the south by the Municipality of Amlan‚ on the east by the Tañon Strait and west by the Municipality of Pamplona. The critical factor responsible for jollibee success in the philippines Critical Success Factor- analysing the area in the operation to achieve the goals of the company Competitors - the company or organization in the same industry that offer the same products and services. Leadership -
Premium Research Philippines SWOT analysis
Jollibee Corporation They started as an ice cream parlor in the year 1978 in Cubao. Manage and owned by Tan family. In the year 2013 they are celebrating their 35 years in the business. They offered services such as customer service‚ customer relation‚ food safety‚ and cleanliness. The Jollibee Corporation has almost 700-800 stores in the country and 2600 worldwide. Timeline: 1978-Jollibee Foods Corporation and the humbugger born 1979-Jollibee spaghetti is introduced 1980-Jollibee chickenjoy
Premium Hygiene Philippines Fast food