POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ACCOUNTANCY AND FINANCE DEPARTMENT OF BANKING AND FINANCE The Comparative Study of Usage of Happy Plus Card As Assessed by Jollibee Customers In Selected Manila and Quezon City Branches An Undergraduate Research Paper Presented to Prof. Melvin Jason S. De Vera In Partial Fulfillment of the Requirements In FINA 3073 Submitted by: GROUP III of BBF 3-9N Levy Benavidez Elbert Bernal Angellou Calangan Dianne Grace Cantillep
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to Jollibee Vice President for Marketing Albert Cuadrante‚ the Build-A-Classroom project is part of the "Maaga ang Pasko" campaign which aims to collect books and toys to be distributed to children in need. "We wanted to open more channels for people to help so we came up with the campaign. Through this‚ donated a portion of the proceeds from the sales of the limited edition Jollibee and Friends Dolls will go to the Build-a-Classroom project‚" Cuadrante said. Last year‚ over 400‚000 Jollibee and
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Transacting receipt. Purchasing Order. Receiving Order. Planning and Organizing. To hit the Quota. Generally SELLING. October 2012 - January 2013 Service Crew ( COOP) Jollibee Foods Corporation ( Canlubang Branch) Canlubang‚ Calamba City Laguna June 2009-October 2012 Service Crew (SEEDS Trainee) Jollibee Foods Corporation ( Paciano Branch)
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Jollibee Commissary Jollibee is the largest fast food chain in the Philippines‚ operating a nationwide network of over 750 stores. A dominant market leader in the Philippines‚ Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA‚ Vietnam‚ Hong Kong‚ Saudi Arabia‚ Qatar and Brunei‚ firmly establishing itself as a growing international QSR player
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I. Executive Summary II. Situation Analysis 1. Product Offering 2. Market Analysis a. Vision‚ Mission and Values b. Target Market c. Market Size d. Market Trends e. Market Growth Rate f. Competition g. SWOT Analysis h. PEST Analysis i. Market Profitability j. Industry Cost Structure k. Distribution Channels l. Key Success Factors m. Marketing Mix Strategy (4p’s) III. Business Strategy IV. Industrial Analysis a. Threats of New Entrants b. Bargaining Power of Buyers c. Bargaining
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and the company as well. In the past few years significant growth has been noticed on Jollibee Foods Corporation. It has been proved that Jollibee Foods Corporation is the fastest and the largest growing company in the industry of fast food chain. Jollibee also operates branches in different countries wherein they focused and value the culture of the countries they are located in. This thesis focused on how Jollibee Foods Corporation managed to keep the good relation with the customer and how to keep
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Brief History of Jollibee Food Corporation The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn’t selling fast food back in the days‚ instead they sell ice creams‚ and it was named as Jolibe. But after sometime‚ they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that
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Demographics The national population of the Philippines is approximately ninety million people. The national language of the Philippines is Filipino‚ which is also called Tagalog. English is also spoken and understood throughout the country. English is the language for commercial and legal transactions. The Philippines is the third largest English-speaking country in the world. The major religion of the Philippines is Roman Catholicism. The Philippines is divided into three different geographical
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SOURCES: http://www.allfreepapers.com/print/Jollibee--Case-Study-Analysis/1794.html MISSION To serve great tasting food‚ bringing the joy of eating to everyone. VISION We are the best QSR... The most endearing brand ... that has ever been ... We will lead in product taste at all times ... We will provide FSC excellence in every encounter Happiness in every moment ... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL BRAND OPPORTUNITIES a. The promising nature of international
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Task 1 At first‚ I disagree with this statement. I think Customer Relationship Management (CRM) is universally appropriate or applicable to all businesses. Customer relationship management refers to a series of processes‚ focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth
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