Marketing Plan McDonalds Corporation Submitted by: Justin Moya Samson To: Mr Rolando Palad Sales Marketing Project Marketing Plan of McDonalds Philippines I - Market Analysis A. Target Market- Who are the customers? 1. We will be selling primarily to : McDonald’s target market is every segment of the demography. The segments of the demography are; family life-cycles‚ gender‚ age‚ Nationality‚ Income‚ Generation‚ Race etc. Marketing Mix are the 4p’s: Product
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Acknowledgement We the group II first give thanks to our Almighty God for being their always to guide our group‚ protecting us from different dangers around us‚ for giving us strength and of course giving us knowledge to make this thesis paper. Also we would like to appreciate the effort that Mr. Philip G. Luyun our instructor have shared to us and we believed that without him‚ we cannot make this thesis a possible one‚ moreover we really thank him for giving us ideas and knowledge on how
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like a local chain. 4. Kitchner began recruiting experienced internationalists from inside and outside Jollibee. Adding external professionals for marketing‚ finance‚ quality control‚ and product development helped keep innovative ideas churning. Strategic Thrust Tony Kitchner has a definite objective that increase the pace of international expansion with the objective of making Jollibee one of the world’s top ten fast food brands by 2000. Two main themes formulated: 1. Targeting expats:
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Chapter I THE PROBLEM AND ITS BACKGROUND Introduction The term fast food industry refers to companies operating as national or international chains with a number of identically operating outlets. The fast food industry is specialized in food products such as hamburgers‚ pizzas‚ chicken‚ or sandwiches. The growth of the fast food industry has reached a staggering number. If there are so many millions or even billions of hamburgers‚ or chicken nuggets‚ or French fries sold each year‚ then imagine
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Pre-Mang Inasal At age 10‚ Sia already helps out in the family business‚ stacking merchandise‚ taking inventories or manning the counter after school. It was with the family business that Sia developed the sixth sense for business. By age 20‚ he was already running multiple businesses which include a photo developing store (Injap Color Express)‚ a 58-room three star hotel (Four Season Hotel)‚ and a laundry shop (Mister Labada). Founding of Mang Inasal The start When a 250-meter slot in Robinson’s
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concretely observed in one fastfood restaurant i.e Jollibee Virac‚ the or its location is perfectly planned and planted. I can say that it is in perfect location because (1) it is in the vicinity of the center mall which obviously consumers always go there (2) the transportation going in the said fast food restaurant is very much accessible for everybody because it is in the center vicinity of the municipality and the last reason is that the location of Jollibee Virac is under or in the perimeter of commercialism
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CHAPTER 2 Review of Related Literature and Studies This chapter consists of the review of related literature and studies from local and foreign which the researchers have scanned and reviewed to expound the topic that is being studied. Foreign Literature Restaurants‚ fine-dining or not‚ should offer the right meal combinations. In the food industry‚ it is crucial to create good and effective meal combinations since most of the time‚ restaurants tend to compromise especially when their target market
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quicker actions‚ making them an even more competitive force in the Filipino fast-food market. IV. Competitor’s data and Analysis Jollibee Foods Corporation Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee is a Filipino multinational chain of fast food restaurants headquartered in Pasig City‚ Philippines. It is the parent of Jollibee‚ the country’s leading fast-food chain brand. Among its licensed brands are Chowking‚ Greenwich Pizza‚ Red Ribbon‚
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Biography of a Working Student “Life is too short so don’t make it shorter”‚ a statement that is believed by Eva Llamba Anthony‚ a first year student of Father Saturnino Urios University and at the same time a staff in a fast food chain called Jollibee. She is now 19 years of age‚ took the course of BSBA Major in Marketing and is currently living at P-8 Holy Redeemer Butuan City. Her parents are Mrs. Josefina Anthony‚ a caring house keeper‚ and Mr. Roberto Anthony‚ a hardworking tricycle driver
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on our destination. She even tell a story when we passed the Mt. Makiling. Our first destination was Jollibee Commissary is located in Canlubang Laguna .Before we enter the establishment the guard checks our body temperature and he said the rules/regulation. Then we go inside and the staff oriented us what we will see and what are the things they did for their clients love and admire the Jollibee products. They played a video on how to processing of meat to have the patty on how to have the perfect
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