MBA INTAKE 23 Corporate Strategy & Innovation Case study: United Drinks – BCG Matrix Lecturer: Pr. Dr. Broustail Joel Group: 1. NGUYEN THI THU HIEN 2. PHAN DANG THUY LINH 3. LE QUOC DANG Ho Chi Minh City‚ May 2015 CONTENTS 1. BACKGROUND AND OUR UNDERSTANDING OF THE CASE STUDY 1 2. ANALYSIS AND COMMENTS 3 2.1 Set up a BCG1 Matrix 3 2.2 BCG1 Matrix recommendations 4 2.3 Recommendations or requests for further analysis and additional information 4 Appendix 11 Enclosure 11
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The BCG matrix (see exhibit A below) is a tool that allows a user to plot a business’s products‚ allowing the user to better understand where the product is so that they can determine where the product needs to be. The BCG matrix plots a product on two dimensions‚ the first dimension (vertical axis) is the industry/market growth rate and the second dimension (horizontal
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“Marketing Framework of Mang Inasal Food Corporation: Basis for Proposed Filipino Themed Food Business Program” A Research paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration of Marketing Management BY: Rio Joyce F. Albitos John R. Borlado Francis Gio B. Dionisio
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are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study is to better understand the Key differences between these two accounts of Honda’s entry into the US motorcycle market. The BCG report was requested by the British government to
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operation efficiency‚ increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC‚ Republic of Korea’s Lotteria‚ Jollibee are examples of extremely successful fast food branding. Their signs‚ logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try
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time of administration. Objectives of EPI: To reduce morbidity and mortality rates among infants and children from six childhood immunizable disease\ Administration of vaccines Vaccine | Content | Form & Dosage | # of Doses | Route | BCG (Bacillus Chalmette Guerin) | Live attenuated bacteria | Freeze driedInfant- 0.05mlPreschool-0.1ml | 1 | Intradermal | DPT (Diphtheria Pertussis Tetanus) | DT- weakened toxinP-killed bacteria | liquid-0.5ml | 3 | Intramuscular | OPV (Oral Polio
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infection with MTB is that MTB attacks antigen-presenting cells‚ resulting in decreased MHC II antigen presentation. In order to find out whether MHC II is expressed on antigen-presenting cells‚ mice were infected with GFP(-) cells that were expressing BCG through aerosol infection. 2) From the introduction of the paper‚ how does MTB evade the immune system? MTB evades the immune system by invading macrophages. These macrophages are what harbor the mycobacteria causing mycobacterial inhibition of
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The Internal-External (IE) Matrix The Internal-External (IE) Matrix positions an organization’s various divisions in a nine cell display illustrated in Figure 6-9. The IE Matrix is similar to the BCG Matrix in that both tools involve plotting organization divisions in a schematic diagram; this is why _ r FIGURE 6-9 The Internal-External (IE) Matrix THE IFE TOTAL WEIGHTED SCORES
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as broad as possible Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall Ch 6 -4 Comprehensive StrategyFormulation Framework Stage 1 - Input Stage EFE Matrix IFE matrix CPM Stage 2 - Matching Stage SWOT SPACE matrix BCG matrix IE Matrix Grand strategy matrix Stage 3 - Decision Stage QSPM Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall Ch 6 -5 Comprehensive StrategyFormulation Framework As shown in the previous PowerPoint‚ strategy formulation
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variations combining different ingredients to suite the taste of millions of people worldwide. Tony Tan Choking‚ who is the CEO of Jollibee which is considered as the one of the most popular fast-food chain in the Philippines‚ told in his interview for Business Week Asia that‚ “hamburgers‚ they appeal to any culture”. Taking to account that through this sumptuous dish‚ Jollibee was able to gain current status in the Philippine business. At present the hamburger toppings may not vary much. Some toppings
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