SEMESTER-I BCG-101 50 6 - 50 6 - BCG-103 English (Compulsory) Punjabi Compulsory / mu~FlI pMjwbI (Basic Punjabi) Financial Accounting 50 6 2 BCG-104 Business Organisation 50 6 - BCG-105 Business Communication 50 6 - BCG-106 Business Statistics 50 6 - BCG-107 Computer Fundamentals 50 4 BCG-102 2 B.Com (Pass & Hons.) (Semester System) Scheme of Examination Number Course Code Maximum Course Title Marks of Lectures (L) Tutorials (T) per week SEMESTER-II BCG-201 English
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Assignment Title: Corporate Strategy: StarHub Limited 1.0 Introduction Corporate strategy refers to the across-the-board direction of the organization and how all the different businesses of the organization work together to achieve the main goals of the organization. So the question is‚ how can an organization determine their corporate strategy? And how can they use it effectively? This essay will be analyzing the use of corporate
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The Tiger Roars An In–Depth Analysis of How a Billion Plus People Consume The Tiger Roars: An In–Depth Analysis of How a Billion Plus People Consume A The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest–value opportunities‚ address their most critical challenges‚ and transform their businesses. Our customized approach combines deep insight into
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time in order to maintain long-run profits and stay in business. Examining the nature of the product life cycle concept acts as a good introduction to product portfolio models. Several product portfolio models‚ perhaps the best known of which are the BCG (Boston Consulting Group) matrix‚ the GE/McKinsey matrix‚ and the Directional Policy matrix have been adopted by marketers to aid them assess the health of a firm’s product 22 PORTFOLIO ANALYSIS mix. This chapter examines the use and limitations
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Organization of the Future—Designed to Win Organizational Capabilities Matter The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private‚ public‚ and not-forprofit sectors in all regions to identify their highest-value opportunities‚ address their most critical challenges‚ and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and
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Strategic management Definition of strategic management Strategic management is defines as the set of decision and action resulting in formulation and implementation of strategies designed to achieve the objective of an organization. It involves attention to following nine critical areas: 1. Determining the mission of the company‚ including broad statement about its purpose‚ philosophy and goals. 2. Developing a company profile that reflects internal condition of both capabilities. 3. Assessment
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Chapter 1: Introduction 1.1. Background of the topic After a long time the consumers are familiar with brands such as KFC‚ Lotteria and Jollibee‚ Subway ... fast food market is truly disturbed by the new faces. In 2013 McDonald’s officially joined the Vietnam fastfood market is surprised. Before that‚ in the end of 2012‚ the brand was rated the second most in the world is Burger King (USA) has officially joined in VN through franchise partners. In 2011‚ the total market turnover reached fast food
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(Smith‚ Ansoff) or brand expansion (Borden‚ Ansoff‚ Kerin and Peterson‚ 1978)" (48). Market maturity strategies "In maturity‚ sales growth slows‚ stabilizes and starts to decline. In early maturity‚ it is common to employ a maintenance strategy (BCG)‚ where the firm maintains or holds a stable marketing mix" (48). Market decline strategies At some point the decline in sales approaches and then
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TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T
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SWOT Analysis 2 Strengths 3 Weaknesses 3 Opportunities 3 Threats 3 2.4 The BCG Matrix Analysis 3 3. FUTURE MARKETING STRATEGIES 4 3.1 Product Range Strategy 5 3.2 Pricing Strategy 6 3.3 Promotional Strategy 7 3.4 Selling and Distribution Strategy (Place) 7 4. CONCLUSION AND ADVICE 7 BIBLIOGRAPHY 8 REFERENCES 10 TABLE OF FIGURES Figure 1: Andersen ’s BCG Matrix 4 Figure 2: Facets of marketing strategy (source: Chisnall 1995) 4 Figure 3: The Ansoff
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