business” (kotler & Armstrong‚ 2007). Based on the SBU’s the company uses a portfolio planning method to establish the positioning and attractiveness of their products. The best known portfolio planning method used is the Boston Consulting group (BCG) approach. The BCG approach is a growth share matrix used to categorize the company’s SBU’s into four categories based on their growth rate and market share to help the firm in understanding which brands the firm should invest‚ divest ‚ hold or harvest. The
Premium Strategic management Strategic business unit Marketing
Despite the beautiful cars‚ the big and tall commercial buildings‚ the malls‚ the finest hotels the condominiums‚ and the sub-divisions we cannot ignore millions of Filipinos who live in poverty. We see Filipinos frequent in food chains such as Jollibee Mc Donald and the like but we also see millions of Filipinos who can barely eat a meal in a day. The needs of these Filipinos should be the priority of the government and of our society. But where did the sense of priority of the government go? That
Premium Third World United States Poverty
Chapter 1: Introduction 1.1. Background of the topic After a long time the consumers are familiar with brands such as KFC‚ Lotteria and Jollibee‚ Subway ... fast food market is truly disturbed by the new faces. In 2013 McDonald’s officially joined the Vietnam fastfood market is surprised. Before that‚ in the end of 2012‚ the brand was rated the second most in the world is Burger King (USA) has officially joined in VN through franchise partners. In 2011‚ the total market turnover reached fast food
Premium Fast food
quick‚ easy and affordable meal‚ definitely‚ “fast food chains” will come out as the best solution. Truly‚ fast food chains flourished well in different places. For most students like us‚ we really love eating in different fast food chains such as Jollibee‚ Mcdonald’s‚ Chic-boy‚ Chowking‚ Mang Inasal and KFC. Convenient‚ accessible‚ and lots of food choices are some of the reasons why students like eating here. Apart from that‚ most chains are open during late nights. Teens also make it as a place
Free Food Eating Nutrition
The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the
Premium Strategic management Marketing Investment
QUESTION 1 In a BCG Matrix‚ all divisions are called question marks‚ stars‚ cash cows or dogs. Define each of these terms. Question Marks division is Quadrant I have a low relative market share position‚ yet they compete in a high-growth industry. Generally these firms’ cash needs are high and their cash generation is low. These businesses are called question marks because the organization must decide whether to strengthen them by pursuing an intensive strategy (market penetration‚ market development
Premium Strategic management
What Do You Consider the Major Problems of the Nhs at Present? What Should the British Government Do About Them? The NHS is the nationalised hence‚ publicly funded healthcare system in the United Kingdom. The NHS is largely funded by general taxation (including a proportion from National Insurance payments but the National Insurance is not enough to cover the whole system)[1]. The UK government department resp... Premium3681 Words15 Pages Major Problems Facing Pakistan Today " MAJOR PROBLEMS
Premium Population growth India Pakistan
BAMBANG ELEMENTARY SCHOOL Bambang Pasig City 2005 WORK RELATED EXPERIENCE DRIVEN MARKETING GROUP Real Estate Firm 450 hours of Marketing Internship November-2012-March 2013 JOLLIBEE- SM MEGAMALL Service Crew November 2010- April 2011 CHOWKING – EVER GOTESCO MALL Service crew – dining JFC SEEDS Scholar July 16‚ 2011 – march 31‚ 2012 PANDOY LIGHTS AND SOUNDS Lights and sounds Operator SEMINARS ATTENDED SIGMAN
Premium Metro Manila Philippines Manila
TRANSCOM FOOD LIMITED Transcom group started its journey in 1885 through tea plantations. This diversified business house now has interests in many segments in the industrial and service sectors in Bangladesh. Some of the brands managed by the group include: Pepsi‚ 7-Up‚ Mirinda‚ KFC‚ Pizza Hut‚ Phillips N.V‚ Whirlpool‚ Maybeline‚ Garnier‚ Heinz‚ Frito-Lay‚ Lindt‚ Servier‚ Novo-Nordisk. Other aspects of the business include: Pharmaceuticals (Eskayef Bangladesh Ltd. www.skfbd.com) Newspapers (Prothom
Premium Marketing Strategic management
WALDEN Martin MENDiola 4747 Caimito Street‚ Gen. T. De Leon‚ Valenzuela city waldenmendiola@yahoo.com 09157874440/2933624 OBJECTIVE: To find any position suitable to me‚ to impart my knowledge and skills and to contribute more to the development of the company. Personal Information : Age : 32 years old Sex : Male Birthday : August 25‚ 1979
Premium Metro Manila Quezon City