some sniffing around and quickly came up with this list of top 10 fast-food restos in the country today: 1. Jollibee Network-wise‚ Jollibee is the No. 1 fast-food chain in the country today‚ with more than 600 outlets all over the country (278 of them in Metro Manila alone — for delivery‚ call 87000) and over 30 stores abroad‚ bringing a taste of Pinoy burger and more to the world. Jollibee is surely busy as a bee. And to think it all started as a small mom-and-pop store 30 years ago. It’s also the
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(Kotler‚ Philip & Keller‚ 2012). Moreover‚ it constitutes a critical business function for attracting customers and building a strong relationship with them. In this report‚ I will discuss briefly the three main marketing tools which are SWOT analysis‚ BCG Matrix‚ and Ansoff Matrix. These tools are used by organizations to improve their performance and help them make important decisions regarding their product and market growth strategy. After that‚ an organization links its marketing strategy to its
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Puregold - 3191 New Panaderos St.‚ Sta. Ana‚ Manila City - History: The advent of one-stop shopping convenience began in 1998 when PUREGOLD opened its first branch along Shaw Blvd. in Mandaluyong City. The store offered a wide array of goods from groceries‚ apparel‚ household accessories and furniture at very affordable prices. During that time‚ the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided‚ it did not take long
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It does not need to have a complicated business venture to have a successful beekeeping business. In the marketing aspect‚ the businesses that require the use of honey are: bakeshops as an alternative for sugar‚ fast food chains (i.e. McDonald’s‚ Jollibee‚ etc.) as syrups for breakfast meals‚ skin clinics as facial masks or treatments‚ and households for personal use. As there are lesser producers for organic honey which is the main product of the proposed business than processed honey‚ competition
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expected to grow by 1.75 % by the year 2017.The existing market share cover people from ages 13 and above within the area. The bigger portion of the market came from the youth. III. Industry Competition Poutine Bar will compete with McDonalds‚ Jollibee and Potato Corner. The proponents do not expect new businesses in line with company. The Poutine Bar’s edge with the competitor is that the company provides good taste fries with a twist‚ the catchy name and the business interior design. The market
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BCG Matrix‚ SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep‚ which it should let go and which it should invest in further. Also called the BCG Matrix‚ it provides a useful way of screening the opportunities open to the company and helps to think about
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A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
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and some are boutiques and book stores. The supermarket and the department store are also located at the ground floor. The main purpose of the ground floor is for food purchase. The group has noticed that most fast food chain and restaurants like Jollibee‚ KFC‚ Pizza Hut‚ Shakey’s‚ and Greenwich possess the color red. The color red gives the people desire‚ appetite‚ and cravings. Maybe this is the reason why many people are attracted to these food chains and restaurants. The second floor mostly
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The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
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Strategy Strategy sets the organizations direction and provides the framework that management will use to achieve to goals through strategic‚ tactical and operational planning. When developing a strategy‚ managers answer such questions as "What products should we make?" "What markets should we serve?" What operations should we use?" "How should we compete?" To effectively answer these questions‚ managers consider four elements when they create organizational strategies. STRATEGY LEVELS
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