world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft
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McDonald ’s Corporation has been identified as one of the world ’s largest chain of fast food restaurants. McDonald’s serves nearly 60 million customers daily through more than 32‚000 restaurants in 117 countries worldwide and employs 1.7 million people globally. McDonald’s sells various fast food items‚ soft drinks‚ smoothies‚ lemonade‚ burgers‚ chicken‚ wraps‚ salads‚ fries‚ ice cream and breakfast items (bagels‚ yogurt‚ biscuit‚ mcmuffin and fruit). McDonald’s start their business in 1940 by
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The Two Leaders’ Strategy of Managing the Operation Introduction The case study of this paper highlighted between long-serving independent manager and newly-appointed manager (a kin of the company owner) with both having different motivation techniques and its leadership styles and powers. The role of two key leaders makes difference of the theories being used in motivation and leadership theories. The motivation theories being used in this case study will focus based on two different categories
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Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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MOS burger is a Japanese style fast-food restaurant chain which was founded in Tokyo in July 1972. In 1991‚ the first MOS burger store was opened on Xin Sheng South Road in Taipei and till now there are 174 stores distributed all over in Taiwan. Since 2004‚ Taiwan and Japan’s MOS burger have been selecting natural beef from New Zealand synchronously. The brand name‚ MOS burger‚ clearly states the goals of founder. “M” stands for mountain which is dignified and noble‚ “O” is to have a wide and vast
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Chelsea Hollis 19 Feb 2013 English 0307 Mrs. Solomon Beating the freshman blues Beating the freshman blues‚ what does that mean? Going into college freshmen face many problems‚ and have many questions. How will I pay for school? Where do I find the motivation to stay in school? What classes or career choices do I have? All around campus you will find the answers‚ from counselors to college career guidance classes. You are never alone. Motivation to finish was a challenge for me‚ I realized
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Brief history about Burger king Burger King´s business dates back more than a half-century‚ having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami‚ Florida. The Whopper sandwich was introduced in 1957 and became an instant success‚ leading the founders to develop the "Burger King‚ HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand‚ which was
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Executive Summary Burger King Worldwide‚ Inc. (“BKW”‚ the “Company” or “we”) is a Delaware corporation formed on April 2‚ 2012 and the indirect parent of Burger King Corporation (“BKC”)‚ a Florida corporation that franchises and operates fast food hamburger restaurants‚ principally under the Burger King® brand. Burger King is the world’s second largest fast food hamburger restaurant‚ or FFHR‚ chain as measured by the total number of restaurants. As of December 31‚ 2012‚ Burger King owned or franchised
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Information Burger King was founded in 1954 in Miami‚ Florida by James McLamore and David Edgerton. There are more than 11‚000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item‚ and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King
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Since most McDonalds have the same menu‚ it provides an easy economy of scale. McDonalds has more than 32‚000 restaurants around the world (Economies of scale). When McDonalds places an order‚ they don’t go and buy individual items‚ they receive them from a local wholesaler just like any other independent restaurant (Economies of scale). “McDonald’s is the world’s largest buyer of eggs; therefore they are able to negotiate the very best unit cost per egg during their enormous volume purchase and
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