Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
Premium Philippines Marketing Papua New Guinea
JOLLIBEE FOODS CORPORATION (JFC) A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data In 1995‚ AB Capital and Investment Corporation was tapped by the UP Foundation‚ Inc. (UPFI) to manage an equity fund of 2.5 million pesos‚ which is a small portion of their 260 million peso endowment fund. The interests earned from the fund‚ which is used to support the professorial chair requirements of the University‚ has dropped due to a decline in the returns of treasury bills - that being the
Premium Cash flow statement Cash flow Net present value
Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
Free Philippines Fast food
C A S E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest
Free Philippines
Michelle May L. Apita Marketing Management MKA-23 November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at
Free Philippines
Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975‚ Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates‚ the two had a bulk
Free Fast food
Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
Premium Strategic management
QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness‚ flavored food‚ a fun atmosphere‚ flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the
Premium Philippines First-mover advantage
1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
Premium Philippines
1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
Premium Philippines Papua New Guinea Port Moresby