PREFERRED FAST FOOD CHAINS BY SELECTED CBEM COLLEGE STUDENTS A Research Paper Submitted to Prof. Judith R. Ordiz of Bicol University College of Arts and Letters Legazpi City In Partial Fulfillment Of the Requirements in English 2 By: Joshua D. Anave Jay-Ar B. Bien Mars M. Belgica Joie Pielago Jefferson Orapa BS-Entrepreneurship 1-A MARCH 2013 Chapter 1 Introduction Background Rationale This study aims to find out the preference of the students of CBEM. Preference
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up outside Mang Inasal as word spread quickly through Iloilo City about Sia ’s new eatery. Its charcoal-grilled chicken served with rice wrapped in a banana leaf wasn ’t like anything on the menus of McDonald ’s( MCD - news - people )‚ KFC or even Jollibee‚ the local burger chain. The flavors were distinctively Filipino‚ as was the earthy décor with wooden tables‚ handmade paper lamps and walls painted in orange‚ green and yellow. "We really wanted to create a new category in this business‚ one that
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to their tastes and accepted them into their homes and restaurants‚ and specially the harmonizing culture that combined them into modern Filipinos fare. Students preferred some of the most popular fast food chains in the Philippines and these are Jollibee‚ Mcdonald‚ KFC‚ Chowking‚ Mang Inasal and many more and we wonder why? BACKGROUND OF THE STUDY The Fast food industry is popular all over the Philippines‚ the source of its innovation and many major fast food chains are based. The presence
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JOLLIBEE FOOD CORPORATION 118 Pasong Tamo Makati City Jollibbe@yahoo.com Febuary 7‚ 2013 Mr. Edgardo Maercial Area Manager Jollibee Food Corp. Makati City Dear Mr. Marcial. This is in reference to the product that we purchased from you thee days ago. We found that some of the quantity that we order are wrong. We order (50 kg) of chiken‚ (20 pcks) of buns‚ (50 kg) of french fries‚ (50 kg) of jolly hotdogs.The chicken
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“Marketing Framework of Mang Inasal Food Corporation: Basis for Proposed Filipino Themed Food Business Program” A Research paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration of Marketing Management BY: Rio Joyce F. Albitos John R. Borlado Francis Gio B. Dionisio
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operation efficiency‚ increasing speed and convenience. By paying attention and investing more on these elements of the business they can strengthen their competitive position in the market and make profit Branding KFC‚ Republic of Korea’s Lotteria‚ Jollibee are examples of extremely successful fast food branding. Their signs‚ logos and slogans are recognizable around the world. Customers of fast food want to know exactly what they are going to get before they actually have experience. Businesses try
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variations combining different ingredients to suite the taste of millions of people worldwide. Tony Tan Choking‚ who is the CEO of Jollibee which is considered as the one of the most popular fast-food chain in the Philippines‚ told in his interview for Business Week Asia that‚ “hamburgers‚ they appeal to any culture”. Taking to account that through this sumptuous dish‚ Jollibee was able to gain current status in the Philippine business. At present the hamburger toppings may not vary much. Some toppings
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Culture The culture of the Philippines has been heavily influenced by both Asian and Western cultures. Literature The literature of the Philippines illustrates the Prehistory and European colonial legacy of the Philippines‚ written in both Indigenous and Hispanic writing system. Most of the traditional literatures of the Philippines were written during the Mexican and Spanish period. Philippine literature is written in Spanish‚ English‚ Tagalog‚ and/or other native Philippine languages. Dances
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JOLLIBEE FOODS CORPORATION COOPERATIVE HISTORY JFC-Coop started its operations on April 19‚ 1988. This was registered and founded by 15 Incorporators (all employees of Jollibee Foods Corporation) as JFC Employees’ Consumers Cooperative‚ Inc.‚ with its Head Office located at Culmat Bldg.‚ E. Rodriguez Ave.‚ Quezon City. The coop started with the primary purpose of helping members augment their income with the daily expenses that they incur‚ by lending small loans‚ and at the same time selling
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during 2009 Activity 1 JOLLIBEE FOODS CORP. Jollibee depends on high customer traffic and tight operations management. It offers great service to the high volumes of people who patronize its outlets by functioning as a well-oiled machine with close tabs on daily operations. The Unique Selling Propositions of the Jollibee brand are: 1) Fast‚ Good‚ Clean‚ Cheap food 2) Caters to local needs (Spicy patty) 3) Consistency‚ reliability over all its outlets. In the nine-month period January to
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