CHAPTER 1 Problem and It’s Background Customer satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer
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BACKGROUND According to Scofield (2011)‚ Vietnam is the second the largest coffee producer in the world which the amount goes up to thousand tons every year. Therefore‚ it becomes a potential market for any investors and Highlands Coffee is not an exception. Highland is a Vietnamese coffee shop chain and producer and distributor of coffee products‚ established in Hanoi by David Thai – a Vietnamese American in 1998. The founding of Highland Coffee Company marked the first time an Overseas Vietnamese
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instantly successful that it spread throughout most of Visayas‚ to Mindanao and then Metro Manila. It applied for franchise a couple of years later. By 2009‚ Mang Inasal opened one hundred stores. In October of 2010‚ 70% of Mang Inasal was acquired by Jollibee Foods Corporation for P 3 billion ( $ 68.8 million).Currently there are 445 branches nationwide and with over 10‚000 employees system wide. | ISSUES & CONCERNS | 1. Target Market 2. Market Share 3. Competition 4. Market Share 5
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life living as doing everything in any good ways to survive. Pursuing college degree whenever is possible depending on financial aspect. And the most‚ believing in the goodwill of God. Job Experiences: Pantryman ‚ RNM Foods Corporation‚ Jollibee-Daet‚ Camarines Norte : 2001-2002 Marketing Officer‚ NELCARD Marketing‚ Baguio City : 2005-2006 A Regular Employee of The Units English Tutorial Institute‚ La Trinidad Benguet November‚ 2006- February‚2008 One Semester Peer
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adapted them; the people who turned them to their tastes and accepted them into their homes and restaurants‚ and specially the harmonizing culture that combined them into modern Filipino fare. Some of the popular fast food chains of Philippines are Jollibee‚ McDonald‚ KFC‚ Chowking‚ etc. and popular restaurants being Abe‚ Chelsea‚ Friday’s‚ Chili’s and a lot more. Attracting a huge crowd to restaurants or fast foods require more than just good food. Though important‚ good food is only a part of the
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Recruitment and selection process of the fast food industry This dissertation will discuss the recruitment and selection process of the fast food industry in London and case study about particular company. The practise of HRM in recruitment and selection process will also be discussed in this dissertation. In this chapter the background and motivation of this study is discussed along with the aims and objective. Moreover the research questions and the structure of this dissertation are discussed
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Civil Status: ⃝ Single ⃝Married ⃝ Widow ⃝ Separated Instruction: Just put check (/) on your desired answer. 1. Do you eat Burger? ⃝ Yes ⃝ No 2. Where do you usually buy Burger? ⃝ Angel’s burger ⃝Minute Burger ⃝ McDo ⃝ Jollibee ⃝ Burger Machine ⃝ Burger King 3. What kind of Patties do you prefer for your Burger? ⃝ Chicken Burger ⃝ Beef Burger ⃝ Pork Burger 4. Are you a Health conscious person? ⃝ Yes ⃝ No 5. Are you willing to try a Coco Patty? ⃝ Yes
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www.businessmonitor.com 2013 pHiLippineS food & drink report INCLUDES BMI’S FORECASTS iSSn 1749-2882 published by Business Monitor international Ltd. PHILIPPINES FOOD & DRINK REPORT 2013 INCLUDING 5-YEAR INDUSTRY FORECASTS TO 2017 Part of BMI’s Industry Survey & Forecasts Series Published by: Business Monitor International Copy deadline: December 2012 Business Monitor International Limited 85 Queen Victoria Street London EC4V 4AB UK Tel: +44 (0) 20 7246 5162 Fax: +44 (0)
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emerging-market companies use their own knowledge of local product markets‚ resulting in good understandings of local customers’ needs and tastes. This strategy helps these local companies to capture distinctive national advantages. For example‚ Jollibee Foods in Philippine has profitably succeeded in their businesses against McDonald’s because they know local customers tend to prefer a particular soy and garlic taste that their products have. Secondly‚ some companies in emerging markets have exploited
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COVER PAGE Table of contents Chapter I Executive summary A. Company Objectives B. Company’s Mission and Vision Statement C. Feasibility Criteria 1. Market analysis 2. Product and Services 3. Organization and Management 4. Financials of the Business Chapter II Market Analysis A. Demand Analysis 1. The Market 2. Market segmentation 3. Survey Results and Analysis B. Competitors
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