1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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question to you: ?Assuming it?s true that the five secrets you identified as responsible for Mang Inasal?s Edgar Injap Sia?s P3-billion success were correct‚ would these be the same five secrets that will sustain Mang Inasal?s future success with Jollibee Foods Corp. as its new owner?? A: Conventional wisdom prescribes that to do a good job at managing the future do so via the success of the past. But experience tells us that navigating the future with this mindset has proven to be a recipe much
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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and current Chairman and CEO of Philippine fast food chain Jollibee. He graduated from the University of Santo Tomas with a degree in chemical engineering. Caktiong had initially planned an ice cream parlor when he founded Jollibee‚ then subsequently added additional dishes such as hamburgers‚ french fries‚ and fried chicken. Food and family are two essential elements behind the success of both Tony Tan Caktiong and his company‚ Jollibee Foods Inc. While growing up in Davao (Southern Mindanao)
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STI College Santa Rosa This Project Entitiled Greenwich Santa Rosa Branch Computerized Records Management System And Submitted in Partial Fulfillment of the requirements of the Information Technology Program has been examined and is recommended for acceptance and approval. __________________________ Ms. Sherly delos Santos Project Coordinator October 2011 Acknowledgement ACKNOWLEDGEMENT We would like to extend our deepest appreciation to the persons who had contributed
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I JOLLIBEE FOOD CORPORATION II Executive summary of the case The case gives an idea about how the competition influenced Jollibee’s strategy‚ both domestic and international. Jollibee ‚which was a Filipino chain of restaurants‚ was forced to change their strategy with the entry of McDonalds in Philippines‚ which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint
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Caktiong is the president of Jollibee Foods Corporation. Jollibee is began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches‚ became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984‚ Jollibee hit the P500 million sales mark‚ landing in the Top 500 Philippine Corporations. In 1987‚ barely 10 years in the business‚ Jollibee landed into the country’s
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SUMMARY This essay is an attempt to analyze the case of Jollibee Foods Corporation International Expansion. To understand the scheme of things‚ we first have to understand the background‚ which is examined at first. In this section the company history and their various expansions to Singapore‚ Hong Kong‚ Brunei‚ Taiwan‚ Indonesia and California is described. Afterwards we will discuss the strength‚ weaknesses‚ opportunities and threats to Jollibee in the fast food industry. Problems like market issues
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The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product
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------------------------------------------------- Tony Tan Caktiong and Jollibee Success Story Friday‚ January 30th‚ 2009 at 9:08 am Tony Tan Caktiong’s Jollibee has been one of the most admired‚ most copied‚ most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee knocked down a multinational red-haired clown named Ronald? Let’s
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