A STUDY ON CORPORATE SOCIAL RESPONSIBILITY (CSR) IN HCL TECHNOLOGIES‚CHENNAI Review report - 1 ( Submitted by Muralidharan.P‚ Roll No: 1110MBA0920‚ Reg No:68512150002 ) 1 NEED FOR THE STUDY CSR has become an integral part of corporate strategy. Companies have CSR teams that devise specific policies‚ strategies and goals for their CSR programs and set aside budgets to support them. Corporate social responsibility plays a crucial role in making your brand popular not only
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Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn money
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of Corporate Social Responsibility‚ or CSR‚ believes that everything cannot be left up to the market. The market exists to make profits at all costs. So‚ there needs to be a mechanism in place where social causes and the environment are taken care of. In the age of social media‚ watchdog groups and the green movement‚ businesses and corporations have become extremely transparent. There are‚ and have been‚ superficial attempts by businesses to employ CSR as a way of mitigating the terrible effects
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Faculty Board of Economic Sciences‚ Communication and IT Business Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our
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CSR IMPLEMENTATION A. Short history of CSR In the global context‚ the term CSR into use since the 1970s and increasingly popular‚ especially after the attendance book Cannibals With Forks: The Triple Bottom Line in the 21st Century Business (1998)‚ by John Elkington. Developing three essential components of sustainable development‚ namely economic growth‚ environmental protection‚ and social equity‚ which was initiated by the World Commission on Environment and Development (WCED) in the Brundtland
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with an increasing number of businesses engaging in CSR activities. Corporate Social Responsibility is a commitment by a business to consider not just the shareholders‚ but the interests of all stakeholders impacted by its activities. These include the employees‚ the consumers and suppliers of the business‚ the community in which it operates‚ and the environment. This report seeks to analyse the strategic Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced
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| | IKEAMGT301 CSR Case Study Report | | Table of Contents Executive Summary 1 Introduction 2 Company History and Overview 3 Vision‚ Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion
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The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment
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ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR issue but lack of understanding
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families‚ the quality of life and even the very future of the planet. Significantly‚ most companies are still not reporting relevant Corporate Social responsibility (CSR) information. Some studies have found that most CSR reporting is of descriptive‚ self-congratulatory nature‚ alluding more to good intentions than actual CSR programs and rarely reporting any bad news about companies’ relationship with the environment”. Corporations have significant impacts on society‚ people’s life and environment
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