Appendix A Part I Define the following terms found in Week One and Week Two readings: Term | Definition | Diversity | The state of being diverse‚ different‚ or unlike. | Ethnocentrism | The tendency to assume that one’s culture and way of life are superior to all others. | Melting pot | Diverse racial or ethnic groups or both‚ forming a new creation‚ a new cultural entity. | Minority group | A subordinate group whose members have significantly less control or power over their own
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Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
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November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at all times... We will provide FSC [Food‚ Service‚ and Cleanliness] excellence in every encounter... Happiness in every moment... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL
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Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975‚ Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates‚ the two had a bulk
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Below are four scenarios pertaining to cultural diversity. For this assignment‚ you will prepare a research paper that focuses on one of these scenarios‚ analyzing what happened‚ what the consequences either are or might be‚ and how the situation can be corrected and/or prevented in the future. These must be concrete suggestions that could actually be implemented rather than vague references or opinions. While the situations have been fictionalized‚ there have been actual situations that are very
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C A S E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness‚ flavored food‚ a fun atmosphere‚ flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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