between marketer and customer. So that this paper began to discuss these two situations follow by value and brand image. Finally‚ customer leaning will be analyzed to show why a customer can find the relevance‚ purpose and significance which even creator is not aware of. moreover‚ in order to prove the reliability of the article argument‚ this essay will investigate some academical literatures‚ which includes customer value‚ brand value‚ brand image and customers learning. Values "Marketers do their
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of an existing customer. Database is formed through the issue of future card and card is of three types silver card‚ gold card and sakthi card. Sakthi card is issued to ladies and this card provides‚ free sugar(1 kg) per month. Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. o Platinum customers (most profitable). o Gold customers (profitable). o Iron customers (low profitability but desirable). o Lead customers (unprofitable and
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main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient) and MV/BV (Market Value to Book Value) ratio. The study includes an estimate of the value of synthetic indicator which is Euclidean distance from Positive Development Pattern (PDP) of the group of 20 banks (10 domestic and 10 European) in 2006-2009 period. As a result‚ author
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quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile
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formulation of the research problem‚ which is to conduct a research on the perceived service quality of public transport. The current situation‚ as revealed through secondary research‚ includes the increase in resident population‚ average daily ridership‚ economic condition‚ aging population and the strategic aim of the government. Literature review is undertaken subsequently‚ which yielded further insights into the determinants of perceived service quality of public transport. These determinants include
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Faculty of Management Technology Working Paper Series The Stigma of Wasta The Effect of Wasta on Perceived Competence and Morality by Ahmed Amin Mohamed Hadia Hamdy Working Paper No. 5 January 2008 The Stigma of Wasta The Effect of Wasta on Perceived Competence and Morality by Ahmed Amin Mohamed Hadia Hamdy January 2008 Abstract Wasta is an Arabic word that means the use of social connections to obtain benefits that otherwise would not be provided. Wasta plays a very important
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THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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Belbin’s Team Roles How understanding team roles can improve Practice performance When a Practice team is performing at its best‚ you’ll usually find that each team member has clear roles and responsibilities to which they are fully committed. Sometimes however‚ despite clear roles and responsibilities‚ a team can still fall short of its full potential. Dr Meredith Belbin studied team-work for many years‚ and observed that people in teams tend to assume different “team roles”. A “team role” is
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