Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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and current Chairman and CEO of Philippine fast food chain Jollibee. He graduated from the University of Santo Tomas with a degree in chemical engineering. Caktiong had initially planned an ice cream parlor when he founded Jollibee‚ then subsequently added additional dishes such as hamburgers‚ french fries‚ and fried chicken. Food and family are two essential elements behind the success of both Tony Tan Caktiong and his company‚ Jollibee Foods Inc. While growing up in Davao (Southern Mindanao)
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Juézhōng) is a Chinese Filipino entrepreneur and the founder and current Chairman and Chief Executive Officer of the Filipino fast food chain Jollibee. He attended high school at Chiang Kai Shek College and graduated from the University of Santo Tomas with a degree in chemical engineering. Tan had initially planned an ice cream parlor when he founded Jollibee‚ then added dishes such as hamburgers‚ french fries‚ and fried chicken. On 8 July 2008‚ Tan was elected board director of Philippine Long Distance
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C A S E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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can get an annual reports for a number of years. For this organization‚ do the following: 1. From the annual reports‚ identify the main strategies pursued by the company over a 5-10 year period. NUMBER 1 ANSWER In every year Jollibee Food Corporation create and develop new ideas enable to maintain their competitive advantage among fast growing food service corporation in the world locally and internationall‚ the following are strategy pursued by them over a years: 2011 – Drive
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question to you: ?Assuming it?s true that the five secrets you identified as responsible for Mang Inasal?s Edgar Injap Sia?s P3-billion success were correct‚ would these be the same five secrets that will sustain Mang Inasal?s future success with Jollibee Foods Corp. as its new owner?? A: Conventional wisdom prescribes that to do a good job at managing the future do so via the success of the past. But experience tells us that navigating the future with this mindset has proven to be a recipe much
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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STI College Santa Rosa This Project Entitiled Greenwich Santa Rosa Branch Computerized Records Management System And Submitted in Partial Fulfillment of the requirements of the Information Technology Program has been examined and is recommended for acceptance and approval. __________________________ Ms. Sherly delos Santos Project Coordinator October 2011 Acknowledgement ACKNOWLEDGEMENT We would like to extend our deepest appreciation to the persons who had contributed
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