A successful story of JOLLIBEE Jollibee is a fast-food restaurant chain based in Philippines. Where by the founder is Tony Tan CakTiong. Something to share with of the successful story of JOLLIBEE! Tony Tan Caktiong’s Jollibee has been one of the most admired‚ most copied‚ most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee
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Strategy of Managing the Operation Introduction The case study of this paper highlighted between long-serving independent manager and newly-appointed manager (a kin of the company owner) with both having different motivation techniques and its leadership styles and powers. The role of two key leaders makes difference of the theories being used in motivation and leadership theories. The motivation theories being used in this case study will focus based on two different categories of motivation
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QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness‚ flavored food‚ a fun atmosphere‚ flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the
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1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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HISTORY In 1975‚ Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee‚ a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant
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eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also called to be
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THE JOLLIBEE PHENOMENON TALK ABOUT JOLLIBEE AND IT WILL SOON BE ABOUT KIDS. TALK ABOUT KIDS AND YOU WILL END UP AT JOLLIBEE! JOLLIBEE AND THE INDUSTRY Today‚ Jollibee is one of the most famous Filipino icons. Jolly Spaghetti‚ Yumburger and Chickenjoy—the flagship delectable items of Jollibee Corporation always leave its millions of customers wanting for more. This fast food giant is more than just a smiling mascot and an Aga Muhlach face‚ it has proven to stay as part of the Filipino culture—constantly
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Business School‚ New Delhi” CASE ANALYSIS OF “HERSHEY FOODS CORPORATION” BY ATUL JAIN Dated: 11th Nov. 2009 SUBMITTED TO: Ms. Nadira Ma’am SUBMITTED BY: Atul Jain (69) Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School] Page 1 TABLE OF CONTENTS S.NO. TOPICS EXECUTIVE SUMMARY OBJECTIVE CHAPTER. 1. INTRODUCTION 1.1 BACKGROUND 1.2 GROWTH 1.3 GROWTH GLOBALLY 7 8 9 PAGE NO. 5 6 CHAPTER. 2. CHAPTER. 3. PRODUCTS SWOT ANALYSIS 3.1 STRENGTHS 3.2 WEAKNESSES
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