JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm
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Summary Jollibee‚ a fast food chain‚ based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country‚ the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company‚ it was at a critical point‚ where it began to revisit its strategies to expand its international operations
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demographic trends in California. As the new head of Jollibee’s International Division‚ he wondered if a Philippine hamburger chain could appeal to mainstream American consumers or whether the chain’s proposed US operations could succeed by focusing on recent immigrants and Philippine expatriates. On the other side of the Pacific‚ a possible store opening in the Kowloon district of Hong Kong raised other issues for Tingzon. While Jollibee was established in the region‚ local managers were urging
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What were the strategy and competitive advantages of Jollibee in the Philippines? JFC observed that the fast food market in Philippines had a high growth potential. They were the first movers in the market and therefore able to build up brand recognition. JFC’s success could be attributed to its differentiation strategy that created and sustained a competitive advantage especially against McDonalds. The McDonalds was a global giant strictly following the philosophy of standardization especially
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Jollibee Foods Corporation Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor and subsequently expanded its menu offering in the form of sandwiches and hamburgers as a result of the increased cost of oil and the President Tony Tan Caktiong (TTC) anticipated ice cream prices to soar. The company culture was developed on the Five F’s: Flavor‚ Fun‚ Flexibility‚ Family atmosphere and Friendliness. The years to follow‚ Jollibee Foods began to expand domestically
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Alentajan‚ Marian Joy Balldos‚ Christelle Ayn Co‚ Meljorie T. Dee‚ Andrea Hilarry Rodelas‚ Dan JOLLIBEE CORPORATION a) Identify its Vision and analyze it according to the criteria learned in class. We excel in providing great tasting food that meets local preferences better than anyone. We provide superior dining experience‚ through FSC (Food‚ Service‚ Cleanliness) excellence in every encounter. We are the most cost efficient restaurant company in our business segments‚ allowing us to price at the
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Question: In light of the International Division that Tingzon inherited‚ where and how should Jollibee expand next? Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea‚ Hong Kong‚ and the United States offer the chance for the company to grow its brand globally‚ but success is not guaranteed. Jollibee can capitalize on its regional
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Introduction Jollibee is a fast food chain that is based in Manila‚ Philippines. Inspired by Tony’s chef dad back in 1977‚ the home style hamburger quickly became an instant hit among the Filipino’s market. Today‚ Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam‚ Qatar‚ Saudi Arabia and more. (Jollibee.com.ph‚2013) Now‚ based on the article‚ Jollibee is considering to expanding into three different countries and they are Papua New Guinea‚ Hong Kong‚ and
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Jollibee Foods Corporation (A) From the brief description in the case‚ ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world. THe major goal was to serve time-constrained customers by providing good-quality food in a clean dining environment and at a low price. Profitability depended on high customer traffic and tight operations management. Store location was critical as it involved large investments
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