JOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October‚ 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis 4 V. Business Objectives 5 VI. Key Strategies 6 VII. Key Activities 6 Introduction Nowadays‚ the environment of business is more severe. This is a
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History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the
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I. Summary Jollibee started in 1975 as an ice cream parlor‚ Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978‚ the ice cream parlor evolved into fast food chain‚ the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee
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Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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possible store opening in the Kowloon district of Hong Kong raised other issues for Tingzon. While Jollibee was established in the region‚ local managers were urging the company to adjust its menu‚ change its operations‚ and refocus its marketing on ethnic Chinese customers. Finally‚ he wondered whether entering the nearly virgin fast food territory of Papua New Guinea would position Jollibee to dominate an emerging market—or simply stretch his recently-slimmed division’s resources too far
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As I do every Sunday morning‚ I awake to read the Tonys - Tony Becca and Tony Cozier - before I prepare for church and the upcoming week. Each Sunday‚ my four-year-old daughter’s hair needs to be washed‚ she needs to get a bath‚ her clothes pressed‚ and her breakfast prepared before she’s off to Sunday School. Oftentimes‚ I’ll catch Becca’s article in the wee hours of the morning before the world awakes and disrupts my peace and quiet with its crazed rush after dawn. For Cozier’s piece‚ I’d have
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Patty: Patty turner‚ griddle scraper‚ patty searer‚ long tray‚ flat (Hamburger) tong Buns: Bun tray‚ bun spatula Sliced Cheese: Plastic container 417‚ 1/6x4 s/s pan w/ cover‚ 8x11.5 pan Mayonnaise: 1/9x4 pan w/ cover‚ ice cream scooper 22 (champ) #28 (TLC) Mushroom slices: 1/9x4 pan w/ cover‚ vegetable tong Cream cheese: 1/6x4 s/s pan‚ ice cream scooper #24 Lettuce & tomato: 1/6x4 oan w/ cover‚ 1/6x6 pan(ice)‚ drain tray‚ CW 60B (1/6 slice)‚ vegetable tong Bkup: 1/2x4 clear w/ cover‚ ½
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Jose Garcia QSR: Jollibee Taft (Right on front of One Archers Place) 1) Product Elements D NI S VS E The food in this branch was top notch and would certainly belong to the Jollibee branches of higher quality. Service was also quick and easily accessible. It does not stop in the counter as staff goes around the restaurant for them to attend to your needs as well. This is not too common in QSR’s that I’ve been to. 2) Price D NI S VS E Prices in this Jollibee branch were just enough
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British Broadcasting CorporationBBC Accessibility links Skip to content Skip to local navigation Skip to bbc.co.uk navigation Skip to bbc.co.uk search Accessibility Help History Ancient History British History World Wars Historic Figures Family History Hands on History History for Kids On This Day Ancient Egypt and the Modern World By Dr Joyce Tyldesley Last updated 2011-02-17 The Rosetta Stone There has long been
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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