– Jolson Automotive Hoist Problem: How should Jolson Automotive increase its sales. Alternatives: 1. Do nothing. 2. Get U.S. Wholesalers to “push” the Jolson Lift and establish NY sales office. 3. Enter into a licensing option with French firm Bar Maisse. 4. Enter into a joint venture with Bar Maisse. 5. Directly invest in the German market without the help of Bar Maisse. Recommendation: Alt. 1 (Do nothing) --- REJECT: Mark Jolson wants to expand‚ he just doesn’t know where. Alt
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Problem Statement: Camar Automotive Hoist (CAH) produces top quality automotive hoists. The company is currently faced with making a critical decision which may significantly effect its future operations and long term competitiveness. The president‚ Mark Camar has just received a proposal about the option to enter into the European market‚ prepared by the Camar marketing manager. Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level. Issues:
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Camar Automotive Hoist Executive Summary Introduction: With the advent of the Free Trade Agreement in 1989‚ the duties on hoists between the two countries were phased out over a 10-year period; by 1999 exports and imports of hoists were duty-free. Camar Automotive Hoist (CAH) manufactured surface automotive hoists‚ a product used by garages‚ service stations‚ and other repair shops to lift cars for servicing. In 1999‚ CAH had sold 1‚054 hoists and had sales of $9‚708‚000 about 60 percent of sale
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Kimbell 3/25/13 MK 4900 Jolson Automotive Hoist‚ Inc. Case I. Situation Analysis Industry Size of Industry - Sales Dollars/Units About 49‚000 hoists are sold each year in North America The price of a single hoist ranges from $3‚000 to $15‚000 making the purchase a capital investment o Using these price ranges‚ total industry sales can be estimated at $147‚000‚000 (if each hoist is $3‚000) to $735‚000‚000 (if each hoist is $15‚000) Hoists are purchased by automotive outlets that service and
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The licensing contract is only three years‚ the Bar Maisse is not famous‚ and the sales is difficult to be estimated‚ therefore‚ we suspect if licensing could meet the expectation of rapid growth. The cost of licensing is lower in comparison to joint venture and direct investment‚ but the royalty is only 5% of gross sales. The growth of CAH might not be significant. Besides‚ CAH will have no control of operation and reputation if they choose ¡§licensing¡¨ option. Joint venture might be
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Curry 1 Brittany Curry Dr. Taylor MNGT 432 22 April 2014 Case Study #3: Jolson Automotive Hoist: The Market-Entry Decision Jolson Automotive Hoist‚ Inc. began in 1991 after Mark Jolson had left his previous employer to pursue a hoist design that he believed to be a potential success. In 1992‚ Jolson hired Pierre Gagnon to handle the marketing side of the operations. The Jolson Lift was a surface scissor lift‚ as opposed to the traditional in-ground single and four post lifts‚ making it appealing
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where CAH would establish a manufacturing facility and set up a management group to market the lift. Analysis of each of the alternatives: *Within in the United States competition was intense with a total of sixteen companies competing in the automotive lift market in North America. The industry was dominated by two large U.S. firms‚ AHV Lifts and Berne Manufacturing who together held approximately 60% of the market. * Licensing option: While the licensing option would allow CAH to sell its existing
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Automotive design Automotive design is a complicated discipline. Although primarily concerned with the appearance of a vehicle‚ it is governed by various factors including security‚ safety and engineering - all of which have their own set of specialists. This means that as well as designing to very high standards‚ automotive designers must have excellent teamworking and communication skills‚ say Chris Clements and Dr Samantha Porter. Automotive design encompasses almost every aspect of a vehicle’s
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mainly focusing on fuel whether it is gas‚ electric‚ ethanol‚ or vegetables. Cars are being accommodated for the every day soccer mom or the younger speed craving youth driving America today‚ there may be a category for a mid-life crisis in there. Automotive engineers design‚ test and develop vehicles or components from concept stage all the way to the production and are involved in improving the Automobile in response to customer feedback once on the market. Specializing in areas like aerodynamics
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The automotive industry is compassed to six different manufacturers‚ General Motors‚ Ford‚ Toyota‚ Honda‚ Volkswagen and DaimlerChrylser. All six of these companies operate in the global competitive market place. Globalization in the automotive industry has moved fast or accelerated during the late 1990’s‚ because of the building of the important overseas companies and all the mergers between the companies. The specialists would to have indicated that the expansion of the foreign commerce in the
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