PAPER ON Marketing Environment Analysis for Automotive Industry in India SUBMITTED BY ANANGA DAS JIPMT001 INTRODUCTION The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9million units in 2012. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle
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Operations Management “Automotive Supply Chain Synchronization” Summary The article‚ “Automotive Supply Chain Synchronization” by Matthias Berlit‚ Ulrich Dorndorf‚ and Hans Jurgen Zimmerman‚ discussed the importance of logistics planning in the management of automotive supply chains‚ and namely the role the transport management system SynroTESS played in the optimization of supply chains for Audi and Volkswagen (VW) Mexico. The article began by explaining that the unregulated inbound‚ internal
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A brief Summary article The competition amongst Automotive Brand such as BMW‚ Ford and Mercedes have been going on for a long time to be the best Automotive Brand in the world. Recently‚ many automotive companies have established a new design car with electric energy to replace the fuel. The article is about the new invention of BMW group concerning to the charger of the electric cars. The charger has an advantage‚ which is rapid recharging as key to the success of its new BMW i3 electric vehicle
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MBA 6400-Economic & Financial Environment of Business Bloom Energy & Fisker Automotive Armah Q. Fahnbulleh Wilmington University June 11‚ 2013 Abstract: During the course of my research‚ I found out that these are two companies with very good ideas from the start. However‚ they both have different ideas about how they will go about meeting their objectives as far as providing energy products for the
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SWOT Analysis Strengths The main strength of the Geely Automotive Holdings‚ Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess‚ Lumpkin‚ and Eisner‚ 2010). These schools allow them to make improvements pertaining to
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Bridgeton Industries: Automotive Component & Fabrication Plant The Automotive Component and Fabrication Plant (ACF) was the original plant site for Bridgeton Industries‚ a major supplier of components for the domestic automotive industry. It manufactured fuel tanks‚ manifolds‚ doors‚ muffler/exhausts and oil pans. All its products were sold to Big Three domestic automobile manufactures. Competition was from local suppliers and other Bridgeton plants. The plant well grew and developed as far as
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Bridgeton Industries: Automotive Component and Fabrication Plant 3. Calculate the expected gross margins as a percentage of selling price on each product based on the 1998 and 1990 model year budgets assuming selling price and material and labor cost do not change from standard. *See Exhibit 1 for calculations To calculate the expected gross margins as a percentage of selling price‚ first we will need to calculate the total overhead (burden) for years 1988 and 1990. For year 1988‚ the total
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Marketing Strategies Adopted in the Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16
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J&J Automotive Sales Case study Thursday‚ April 22‚ 2010 1. Explain how you think the stereotype of used car dealers developed. I think it developed through salesmen who lie or do not tell the real condition of the cars they sell. they would tell there clients that the car is in perfect condition and they make sure that the client is convince‚ but the truth is that the product has problems but they wouldn’t know. then they would fake warranties and end up fooling the clients. 2. What‚
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Issues & Trends in the Automotive Industry: Implications for Eastern Ontario Prepared for: The Ontario East Economic Development Table of Contents EXECUTIVE SUMMARY ........................................................................................................................ 1 1. INTRODUCTION................................................................................................................................... 3 2. STRUCTURAL INTEGRITY OF THE AUTO SECTOR .........
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