Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349‚ Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred‚ she made her company vulnerable and risky as well. This case study examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal
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In the past‚ many books have been written about the treacherous climb of mount Everest. One of the most well known stories documented on the climb was Into Thin Air‚ written by Jon Krakauer in 1997. The book is based off of the disaster on Everest in 1996‚ which became one of the most dangerous Everest expeditions of all time. At severe chilling climate‚ and extremely low amounts of oxygen‚ climbers of the 1996 Everest expedition were forced to make moral decisions‚ in which they must choose to save
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no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)
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Chapter One: The postcard in the beginning of the chapter causes the reader to wonder what led Chris to take a dangerous journey and if it did prove fatal. “It might be a very long time before I return South. If this adventure proves fatal and you don’t hear from me again…” (qtd in Krakauer 3) Chris feels that the government should have no part in his own life and that he should be the only one controlling himself. “How I feed myself is none of the government’s business.” (Krakauer 6) Chapter Two:
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What industry is your client in?) Martha Stewart Living Omnimedia‚ Inc. creates original how-to content and related products for homemakers and other consumers. The Company markets its brand name across a broad range of media and retail outlets. Martha Stewart provides information on a variety of subjects including home‚ cooking and entertaining‚ gardening‚ crafts‚ holidays‚ household maintenance‚ and weddings (Bloomberg.com‚ 9/28/11). Martha Stewart Omnimedia utilizes the television to communicate
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In the novel‚ Into the Wild by Jon Krakauer‚ Chris McCandless was the creator of his own death. Some people believed that Chris was noble and courageous for taking such an extravagant journey to find happiness within himself. On the contrary‚ throughout the story signs were ensuring that this was not the case‚ rather he was indeed a reckless idiot. McCandless knowingly maneuvered his way into this menacing journey of his‚ resulting in his demise. Chris was warned by multiple individuals that taking
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At some point in everyone’s life they come across a life changing obstacle‚ also known as their everest. In the book‚ Into Thin Air by Jon Krakauer‚ the climbers Jon Krakauer‚ Rob Hall‚ sherpas‚ and many other people‚ climb Mount Everest with hopes of summiting. For them this is their everest. When the word everest is said the automatic thought is Mount Everest‚ but in this case everest holds the definition of a tough obstacle that is overcome because of the work and effort that was put into it to
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Thin Air is a tragic account of one man’s journey up the great summit of Everest. The former climber and now journalist is sent on mission that would change his life. Team members die‚ storms hit‚ oxygen is low‚ will they survive? (About ½ do survive) Jon Krakauer‚ the author of the book Into Thin Air‚ successfully used characterization‚ imagery‚ and conflict to shows the challenge and the determination as well as the mental strength needed to climb Mount Everest. The authors‚ “personal account of the
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On December 27 ‚ 2001 Martha Stewart‚ America’s beloved housewife‚ sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation‚ interviews‚ indictments‚ a trial & sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities & Exchange commission to report the possibility of insider trading on
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Team Mccandless “If you want something in this life ‚reach out and grab it “ (Krakauer) . Due to Chris McCandless he was trying to find a true meaning to life. In order for him to understand himself and find himself in the world he choice to leave society. In the book “Into The Wild “ I believe that Chris McCandless was a fearless young man . Chris followed his dreams by going into the wild to get out of society .The majority of the human population will disagree with Chris choices and think
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