Q1: Consider PepsiCo’s advertising throughout its history. Identify as many commonalties as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? A1: a. Some of the earlier slogans have the commonality that you get more for the same price‚ that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans
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Case: Jones Blair Company Question: 1. What share does Jones Blair have of the rural household market segment? Rural professional market? Answer: Rural Household Market Segment 14.6% Rural Professional Market Segment 56.3% Rationale: Household Professional TOTAL DFW (non-rural) $1‚800‚000/$33‚600‚000 = 5.4% $4‚200‚000/$14‚400‚000 = 29.2% $6‚000‚000/$48‚000‚000 = 12.5% Non-DFW (rural) $4‚200‚000/$28‚800‚000 = 14.6% $1‚800‚000/$3‚200‚000 = 56.3% $6‚000‚000/$32‚000‚000
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Alyson Heineman REL 305 04/10/05 Summary of Islamic Calligraphy Plate pgs. 89-96‚ pgs. 106-117 The first part of Plate’s Section three is called Word and Image in Islamic Calligraphy. It first compares urban graffiti art with the art of Islamic calligraphy. It talks of how a verbal language can provoke such visually complex artwork‚ linking the similarity of urban street art to historical religious text. In a religious setting‚ ties between the visual and verbal contexts are apparent
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institutional structures. The purpose of OEM coatings are for durable goods. Special purpose coatings are employed for special applications‚ environmental conditions‚ highway markings‚ and aerosol paint. In these segments‚ Jones•Blair Company produces and markets architectural paint under the Jones•Blair Company brand name. 2) Architectural paint industry and distributions In 1999‚ U.S. sales for architectural coating account for $5.6 billion ($13B * 43%). Because of growing of substitute products‚ such
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Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem
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Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
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1. How comfortable are you working long hours to achieve success? Working overtime or extra hours will not be a problem for me‚ because I used to work 10 hours per day and to work overtime to finish some special tasks in my previous job. Sometimes‚ I spent my personal time on resolving some potential risks and problems that I found. 2. How eager are you to keep on learning to stay ahead of the curve? I am more than happy to learn in the work place because I value the process of continuous improvement
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MBA770 Corporate Finance Case “Jones Electrical Distribution” Description Jones Electrical Distribution (“JED”)‚ which sells electrical components and tools to general contractors and electricians‚ is experiencing rapid growth in a highly-fragmented‚ highly competitive industry and despite profits‚ experiencing a cash shortfall‚ resulting in increased borrowing from Metropolitan Bank (the “Bank”) to $250K‚ the max loan amount the Bank will make to any one client. JED has been able to remain
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Jim Jones and the Peoples Temple ethical or unethical practice? In the 1970’s Jim Jones established a church called the Peoples Temple which eventually became a cult. The foundation of the church was based on social and racial inequality for all. The church started small yet eventually grew to 5‚000 members. The Peoples Temple accumulated media and political attention which earned Jones popularity; this resulted to his nomination and selection to city commissioner. According to many Jones did
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Re: Jones-Blair Company New Marketing Efforts Executive Summary Mr. Barrett faces different propositions of where and how to organize corporate marketing efforts in the architectural paint coatings market under Jones-Blair Company. Each executive has a different proposal such as: increasing brand advertising‚ lowering paint prices‚ hiring new representative or keeping status quo. This executive community still has not decided on which proposition to choose. I recommend hiring a new representative
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