Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
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1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? • Architectural paint coating industry currently does not have much that differentiates itself from other paint markets • The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. • The US paint market is divided into three segments: architectural coatings (43%)‚ original equipment manufacturing (OEM) coatings
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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Jones Blair Company Jones-Blair Company sells paint and related products throughout select states in the southern United States. The company’s best marketing strategy in an environment of declining paint demand. Not only is demand declining‚ but the company is also faced with increased competition from national companies‚ such as Kmart‚ Wal-Mart and Home Depot‚ who have the ability to mass merchandize their paint products. The paint industry is divided into three segments: architectural‚ OEM coatings
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focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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