1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%
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SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.
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Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs
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1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? • Architectural paint coating industry currently does not have much that differentiates itself from other paint markets • The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. • The US paint market is divided into three segments: architectural coatings (43%)‚ original equipment manufacturing (OEM) coatings
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Situation Analysis 1) U.S. paint industry The U.S. paint industry is a developed market‚ and its sales were slightly over $13 billion in 1999. U.S. paint market has three segments: architectural coatings‚ original equipment manufacturing (OEM) coatings‚ and special purpose coatings. Percentage of total industry dollar sales for architectural coatings are 43%; for OEM coatings are 35%; for special purpose coatings are 22%. Architectural coatings are used for general-purpose paints‚ varnishes‚ lacquers
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Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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GROUP: BM7702P 1. Company Description 1.1. U.S Paint Industry The US paint industry is divided into three broad segments which are: a. Architectural coatings consist of general-purpose paints‚ varnishes‚ and lacquers used on residential‚ commercial‚ and institutional structures‚ sold through wholesalers and retailers‚ and purchased by do-it-yourself consumers‚ painting contractors and professional painters. b. Original equipment manufacturing (OEM) coatings are formulated to industrial
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Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
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Shelly Kapur March 1‚ 2008 Jones-Blair Case Study Jones Blair Company is a privately held‚ regional paint corporation with a market comprised of 50 counties throughout the states of Texas‚ New Mexico‚ Oklahoma‚ and Louisiana. Its headquarters are located in Dallas‚ Texas‚ which is also home to the 11 county Dallas-Fortworth greater metropolitan area. These 11 counties represented 50% of total dollar sales for Jones-Blair in 1995 and serve as the business and financial center for the company’s
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Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem
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