Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs
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1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? • Architectural paint coating industry currently does not have much that differentiates itself from other paint markets • The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. • The US paint market is divided into three segments: architectural coatings (43%)‚ original equipment manufacturing (OEM) coatings
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1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%
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Jones • Blair case study Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Jones – Blair Case Analysis Davenport University Case Recap Jones Blair company is a privately held company that produces and markets architectural paint under the Jones Blair brand name. In addition to producing a full line of architectural coatings‚ the company also sells paint sundries although they are not manufactured by Jones Blair. Sales for the company in 2004 were $12 million with a net profit before taxes of $1.14 million. Sales have been increasing roughly 4 percent per annum
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paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing
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Executive Summary Over the past two years‚ Jones Soda Company has successfully acquired strategic alliances with various companies in order to provide deeper and more diverse market exposure. Some of these companies include Barnes & Noble‚ Panera Bread‚ and Starbucks. Since Jones does not deal in multimillion dollar advertising campaigns‚ this is their best way to promote their brand. By offering their wide assortment of beverages in stores and restaurants‚ Jones has been able to sell more to the consumer
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RECOMMENDATION For a company that will turn one hundred in a decade‚ Nestle has almost tried all of the strategies there can be. Nestle company has expanded internationally‚ helped countries’ economies grow‚ be environmentally conscious and create joint ventures with other companies in which enhanced Nestlé’s and these companies’ performance positively. Followed are a couple of recommendations in which might enhance their performance which are: • Avoid actions that are bound to fail Even though
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Company Summary and Recommendation Hewlett-Packard announced on 03/14/12 that it will combine its PC and printing divisions two of HPQ core business. Todd Bradley‚ current executive vice president of the PC group‚ will lead the combined entities‚ with printing Chief Vyomesh Joshi retiring from the firm. The company says this move is aimed at streamlining operations on both the supply chain and sales sides of the business. This restructuring effort is likely to result in a sizable reduction in head
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