ADIDAS STUDY 25/9/13 13:30 Page 2 MARKETING Planning effective marketing strategies for a target audience There are countless historic sporting achievements that have Introduction taken place in adidas products. These include: Since it was established in Germany in 1949‚ by Adolf Dassler‚ • Jesse Owens’ 4 gold medals in Berlin 1936. adidas has been synonymous with the sporting industry. Today‚ • Cassius Marcellus Clay (Muhammad Ali) taking gold in the adidas is
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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behind the company 2) Design 3) Target audience selected II. Unique Preposition III. Production. 3 double page products advertisements 4) Initial ideas and argument behind them 5) Final choice and design of adverts a. Typography chosen b. Tagline idea explained c. 3 Products to be advertised i. Electronic Calculator XS ii. Torch Flashlight iii. Cordless Telephone 6) Media choice
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Q1) Consider the legal status of Web advert and whether it would amount to an offer in law; Q2) If so‚ consider whether the filling in of the" buy now" form amounted to an acceptance of the offer; Q3) Outline the consumer buyer’s rights under the Distance Selling Regulations as they may apply to this sale. In this assignment I must conclude whether the advert from Surjit’s website constitutes a lawful offer or an Invitation to Treat. I will test this by comparing the two alternatives and assessing
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announcement advertisement included: A TV explaining that there is a new way to play Xbox and the new way to play is without a controller. The advert then introduced a kid he then proceeded to play the Xbox using only just his body‚ it then cut to a family playing a few games to show that the Kinect isn’t just for children but it can be for anyone of any age. The advert then began to show a boy scanning his real life skate board to customize the in-game skate board. It then showed a girl walking in front
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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Document: Job Advert Content: There a various methods of job advertisement these include that Greggs could use to advertise the position of Team member‚ they could advertise it internally by using the staff intranet for example‚ sending an email to all staff or advertising it on the staff notice board‚ this is simple cheap and very time efficient to do as Greggs can get an employee to write an advertisement up and post it on the same day. There are external ways to advertise the vacancy at Greggs
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A Critical Analysis of Feminist Theories Concerning the Representation of Women in Advertising. There are many forms of feminisms which often contradict each other and focus their efforts on issues which reflect their local concerns (Skeggs‚ 2004). Zoonen (1994) states that there are at least two notable themes which reoccur within feminist media theory‚ these are stereotypes and gender socialisation‚ and ideology. These issues will be addressed with reference to several feminist theories to determine
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there is consistency in recruitment decisions and procedures. It defines when the recruitment is going to be done and also the source of the candidates for recruitment. The policy also outlines the methods of recruitment and the contents of the job advert. The recruitment policy states the composition of a team of people responsible for the selection of the ideal candidates as well as the selection techniques to be used. This company recruits employees when need arises‚ that is when there is a job
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Monte Ketchup categorising women as dependent‚ weak and fragile. The advertisement shows a very surprised woman holding a bottle of ketchup with the words “You mean a woman can open it?” implying women are incapable of completing a simple task. The advert demonstrates that women in the 1950’s were inferior
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