Over the past century the way products and services are advertised has significantly changed. In the ancient times‚ products were promoted by word of mouth. Thousands of years later‚ the Industrial revolution transformed the structure of society and pushed companies to a completely new level of advertisement. First‚ the success of an advertisement is measured from an economic point of view‚ meaning how effective in terms of sales increase it was. The primary goal of an ad campaign is to increase
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REPORT-Market strategies To: Nestle and Cadbury From: Abul Rahat Re: Market strategies Diversification--- diversification is when businesses create new versions of the same product for example nestle may create a kit kat ice cream and this is an example on how they will use diversification Product development—product development is when a business bring in a new product into the market an example of this would be if nestle bought in a new product into the market like a new drink(milkshake)
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and what whey means for society? Councils such as north shore city and Auckland promote being healthy and active on there websites. They encourage the community to get out there and become physically fit and active in the greater community. Also adverts on television such as push play ads‚ alcohol ads and depression ads help to inform the community about health and the effects that health has on people and there friends and family. Health has a big effect on the society and the community‚ getting
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The Power of Gatorade Gatorade grabs focal in fact uses intelligent strategies‚ they get high endorsed athletes and celebrities closer to their fans by having them in their ads and drinking the same drink as everyday people. Everyone can’t buy Dalmore 62‚ but anyone can buy a Gatorade. Gatorade‚ one of the strongest and most influential companies for sports (to name a few) of the: NBA‚ WNBA‚ NHL‚ and the NFL. The Gatorade Company‚ Inc. started in the 60s and now has markets in over 80 countries‚
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up. The audience should take care of the rest when that’s been completed. Tesco use streaming media by this term I mean using adverts that Tesco produce and display on platforms such as YouTube which allows Tesco to literally put ‘’any’’ message in front of a global audience. All the company needs is a script‚ a computer and a good quality camera to record their adverts‚ if Tesco does this then the message that they are trying to get across can be
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was worth a lot so this would attract a lot of attention with the public. This was also very clever because the public only had a short time to enter the competition so they would have been busy with their phones for the remainder of the adverts. Maybe the only advert they saw was for Toyota. Honda just had a normal advertisement so they could have missed out big time here with Toyota’s new advertising strategy. Social media is becoming very popular amongst businesses and advertisers‚ especially
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scenes reinforce the hegemonic state that men are in power. The TV show dapper laugh also portrays men in a negative way. However‚ this show is supposed to be comical and ‘light hearted’. The gender representation within the Reebok-Reetone tricycle advert is mainly negative of women.
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Children today are growing up too fast. There is no denying it. What happened? When you were a child what did you do? Because I played with my friends‚ we climbed trees‚ made dens; laughed‚ got our clothes dirty‚ because as Persil says dirt is good. We coloured in and watched those silly little programmes that had no purpose on TV while eating our favourite ice-cream‚ half of it over our faces and our clothes‚ but we did not mind it was our childhood. Today’s children are different. We played with
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P4 The most important reason why certain media methods will be selected is the target audience. In every promotional campaign should the target audience be at the centre of the campaign. This is because a company would like to target their target audience with the promotional campaign. Therefore an agency will start with defining the target audience. As second they will consider on how to reach this target audience. a lot of questions will rise when we ask : How to target a particular target group
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How are fashion and appearance central to the construction of social identities? Fashion can be defined as the prevalent style and custom at a certain point in time. Besides being necessary and protecting us‚ clothing also shapes and defines us in the cultural‚ social and psychological aspect. It has been a part of culture and identity since the earliest of times. We live in a world where fashion and clothing play a significant role in shaping and determining the identity and social image of people
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