makes profit and won’t make any loss. M&S has always very strong advertisements‚ as such the new one‚ with Dannii Minogue. M&S is using her face to get customers attention and make them buy their clothes. By having this celebrity in their advert‚ customers will want to buy the same clothes‚ because they want to look young and fashionable. This is a brilliant idea to get customers to come to M&S. Not every supermarket has the money and confidence to have a celebrity in their advertisement
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According to Erasmus‚ Strydom and Rudansky Kloppers (2013) three marketing communication elements are: 1. Advertising- during summer time you can have your adverts on the television‚ social media or even the internet. Surfing is more of sports for people who enjoy the beach so why not have advertisements and billboards by the beach. You can also have adverts on Instagram and have your very own hashtag (#TripleD) and that’s how a trend will start and make your product more public via social
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[3] (1) 3. The leisure centre has a promotional radio advert running from one of Their laptops in the reception area. Name one output device needed to Hear this advert. Speaker [1] 4. (A) Match up the following by drawing a line to link
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Advertisements connected with Christmas are a great challenge for many companies – it’s easy to create another boring‚ clichéd advert. On the other hand‚ selling the values almost everybody shares – love‚ happiness‚ peace‚ safety and family is even easier. The H&M commercial‚ “Come Together” by Wes Anderson represents creative and interesting approach to this topic. The commercial is quite new‚ as it was published in the last days of November this year. It is in a form of a film with Wes Anderson
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“I’m Going” Campaign [pic] ADVERTISING AND MEDIA INDEX ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11
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Production Report Section one – Brief and research For this project my task was to create a few pages of a new magazine aimed at teenagers aged 13-19 years old‚ of either or both sexes. I needed to include a front page and a double page spread‚ with at least 3 original images. To begin with I researched the forms and conventions of magazines in the media. I found out a lot about the layout of the magazines‚ for example‚ a lot of magazines all have the same basic layout‚ which
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Assignment Essay (40%):- Explore the relationship between diet and behaviour with particular reference to young children This essay is going to focus on what influences there are on children’s diet and the effect it has on their behaviour and how different food such as sugar and food additives can affect children with Attention Deficit Hyperactivity Disorder compared to children without it. Diet means the kinds of food that people eat whether it be a healthy or unhealthy diet. A diet is an
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INTRODUCTION. The horticulture sub-sector of agriculture in Kenya has grown in the last decade to become a major foreign exchange earner‚ employer and contributor to food needs in the country. Currently the horticulture industry is the fastest growing agricultural subsector in the country and is ranked third in terms of foreign exchange earnings from exports after tourism and tea. Fruits‚ vegetable and cut flower production are the main aspects of horticultural production in Kenya. In this write
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FUN TRAVEL DEALS (FTD) Bharathan Swamynathan Radhika Pati Rahul Katta Rakesh Chinnakkan Waaris Savage 1 introduction FTD is a tourism based enterprise in India established in 2007. Fun Travel Deals introduced an innovative app designed for tourism industry called “FTD” in 2012. Fun Travel Deals feature’s overview‚ fast fact‚ history‚ culture‚ maps‚ travel within the tourist spot 2 About the App FTD covers more than 300 tourist destinations and over 75 activities
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HMV can look at rival adverts to see‚ for instance‚ what sales they have on‚ new products on sale etc. This is to keep up with the dynamic market and keep up with competitors. An on-line competitor of HMV is iTunes by Apple. The iTunes advert is cool and simple but does not speak of pricing etc. So‚ in order for HMV to compete with such a cool brand image such as Apple‚ we decided to have a big sale the same time Apple brought out its iTunes advert. We advertised this sale on through
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