2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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8 3.0 The Marketing Mix 9 3.1 Product 10 3.2 Price 10 3.3 Place 10 3.4 Promotion 10 3.5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis 17/18 6.0 Recommendations to changes to the Marketing Mix
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CHAPTER 9 Staffing and Human Resource Management Lecturer Giang Nguyen 1 After reading this chapter‚ you should be able to: 10.1 1 Describe the components of organizational staffing. 2 Be aware of the legal aspects of staffing. 3 Present an overview of recruitment and selection. 4 Present an overview of employee orientation‚ training‚ and development. 5 Explain the basics of a fair and reliable method of evaluating employee performance. 6 Summarize the basics of employee compensation. Lecturer
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| | Universidad Pablo de Olavide Víctor Rubio Malo de Molina | [Case Study – ZAra] | Marketing Management – First Assignment | Contents Case preparation 3 - Write a brief synopsis of the company background 3 Questions to answer: 4 - Explain the evolution of fashion market (product‚ environment‚ target…). 4 - Which are the most important differences between “Marketing orientation” and “Market Orientation”? What do you think is better nowadays? 4 - Why Inditex and
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Critical analysis of British Airways 1.0 Introduction Research has suggested that in order for a brand to achieve profitable success‚ it is essential to attain strong operational effectiveness as well as a favourable strategic position through providing a unique added value to a product or service that is similar to that of competitors within the same market (Michael Porter 1989). Since the organization was privatized in 1987‚ British Airways (BA) has gained unprecedented financial growth within
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MGT 430: Exam 1 -Service: deeds‚ efforts‚ or performances -Goods: objects‚ devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their tangibility ranging from tangible dominant to intangible dominant -Tangible Dominant: goods that possess physical properties that can be felt‚ tasted‚ and seen prior to
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Marketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition‚ the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix‚ 2011). Existing organization
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from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that the shampoo is used at home‚ but it is not specified clearly. 1
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Austin Hale Gerald Lung 4 September 2014 BUS 281 Broadening market research One key way to increase marketing strategies‚ Wesley could hire a high school student who is still close to the age groups and have that person develop activates and ideas to ignite interest in the young children. He should hire a high school student because the high school student is still naive and could still would be able to develop ideas that would capture the young child’s interest. Increasing customer retention An
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and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake retailing activities Ex. Ralph Lauren operates its own stores Friday‚ January 18‚ 2008 *4 Functions of a Retailer* 1. Provides an assortment of products and services 2. Breaking Bulk Breaking down large shipments so products can be distributed accordingly 3. Holding Inventory to keep inventory ready for purchase; works hand-in-hand with "breaking
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