Journal of Advertising‚ 43(1)‚ 73–84 Copyright C 2014‚ American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2013.815110 Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements Darrel D. Muehling and David E. Sprott Washington State University‚ Pullman‚ Washington‚ USA Abdullah J. Sultan Kuwait University‚ Safat‚ Kuwait images from the
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1 Running head: Journal Article Review Self Forgiveness: The Step Child of Forgiveness Catherine Demere’ Bowen Liberty University June 28‚ 2012 Journal Article Review 2 Self Forgiveness: The Step Child of Forgiveness Summary The general topic of forgiveness has received a magnitude of attention and research on a conceptual level in recent years. Hall and Fincham consistently
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Summery of main points The author of PR 20/20 public relations and marketing argues that organizations must focus on defining their brands in terms of brand experiences and perceptions. The article explores the concepts of brand marketing‚ search marketing‚ social media and content marketing. In addition‚ public relations‚ plans and pricing have also taken a central position in the masterpiece. The author maintains that brand marketing forms the foundation on which successful organizations are
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Quantitative Article Critique Summary: Reading Comprehension and Fluency Levels Ranges across Diverse Classrooms: The Need for Differentiated Reading Instruction and Content Summary In view of insufficient current research available on the variance in students’ reading comprehension and fluency levels within the classrooms‚ Firmender‚ Reis‚ and Sweeny (2013) conducted a quantitative research study to review the extremes of students’ understanding in reading and their reading speed and accuracy within
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knowledge and research. Article: Reflecting on nurses’ views on using research in practice. Heaslip‚ V.‚ Hewitt-Taylor‚ J. & Rowe‚ N. E. 2012. Reflecting on nurses’ views on using research in practice. British journal of nursing‚ 21‚ 1341-1346. Journal Subset: Double Blind Peer Reviewed; Editorial Board Reviewed; Europe; Expert Peer Reviewed; Nursing; Peer Reviewed; UK & Ireland. Special Interest: Evidence-Based Practice. No. of Refs: 26 This journal article argues that culture within
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training required in order to obtain the best results possible in the field. In her article “Training the Heart of the Hotel”‚ Lizz Chambers develops a number of points in her approach to training housekeeping staff; the article is structured on real-life experiences and not just theories or advices‚ hence interesting the reader in her topic as well as in her occupation‚ more specifically. Nevertheless‚ this article is biased in that it tries to get the reader’s attention attracted in Chambers’ potential
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Larissa J. Taylor-Smither. Elizabeth I: A Psychological Profile. The Sixteenth Century Journal‚ Vol. 15‚ No.1 (Spring‚ 1984)‚ pp‚ 47-72 Larissa J. Taylor-Smither’s article‚ Elizabeth I: A Psychological Profile‚ researches into which factors determined Elizabeth’s position as an effective leader and how she achieved success in her reign‚ despite the odds stacked against her. The text seeks to understand why male attitudes towards ruling women still remained negative despite this successful reign
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Model of Software Development and Enhancement‚ IEEE. Boehm‚ B. (January 1991). Software Risk Management: Principles and Practices‚ IEEE Software‚ Volume 8 Issue 1. Brooks‚ F.P.(April 1987) No Silver Bullet‚ IEEE Computer 20. Caramel‚E. (1999). Global software teams: Collaborating Across Borders and Time Zones: Prentice-Hall‚ New Jersey‚ USA. Charatte‚ R. (1989).Software engineering risk analysis and management‚ McGraw-Hill‚ Inc. New York‚ NY‚ USA‚1989 Cooper‚D.R.‚ & Schindler‚P.S. (2003)‚ “Business
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RMI 5051: Managing Risk Syllabus Compressed Section The course meets Saturday‚ September 7 and Sunday‚ September 8 from 9:00 AM to 5:00 PM. Office hours are by appointment. Course Objectives Effective risk management is an integral part of an efficient and successful organization. Risk Management cuts across all disciplines within an organization. It does not take place at the functional level‚ or the business unit level‚ but throughout the organization. For a firm to be successful
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from college and into a stern job with career intentions would be something that would be convenient for any post-graduate. However‚ the statistics gathered by Thompson in an October‚ 2000 issue of HR magazine suggest otherwise. In the survey article‚ Thompson noted that fifty-five percent of 1‚014 U.S. workers gave high schools a grade of “C” and noted that improvement must be made for graduates to be ready to work after the graduation ceremonies of high school. Thompson noted that only sixteen
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