Salma Hatem Hussein Sary – 100311 Wafaa Talaat El- Hadidi – 101987 Zeina Tarek El-Leithy – 100315 Submitted to: Dr. Alaa Tarek I. Executive Summary In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product‚ the segmentation the company uses‚ the values in Egypt that affect the purchase of the product‚ the reference group influence on the Full Cream Milk‚ how customers perceive the
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Recommendations…………………………………………………………...18 8- Appendices Appendix A (Questionnaire) ………………………………………………19 Appendix B (Survey result statistics) ……………………………………...23 1. Executive Summary This paper is a study of the marketing strategies‚ techniques and orientations of JUHAYNA CO. in Egypt. We did an audit on different aspects that are critical for the organization successful execution of a market strategy and assessed the results to come up with some recommendations. We took a judgmental sample which we
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Name:george edward kamal dimitrie barsoum ID:20120962 Ibrahim adel Ibrahim taha 20121313 Microenvironment: Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any
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Food and Beverages Industry Sector Juhayna Company Credit Analysis Hatem Hassan Zakaria Presented to: Dr Hayam Wahaba 1 Table of Content Contents Page Country Risk Level ….................................................................................................................3 Background on the International Industry………………………………………………….…..5 Background on Domestic Industry………………………………………………………….….5 Market Segmentation……………………………………………………………………….......8 The Local Demand…………………………………………………………………………
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JUHAYNA was founded in 1983 with a paid-up capital of L.E. 1.296 million Egyptian pounds. JUHAYNA is a dynamic regional organization whose principal business is developing‚ manufacturing‚ and marketing dairy and fruit products that provide excellent value for its customers. The brand name JUHAYNA was carefully chosen to reflect the mission and vision of the company and its shareholders. The name JUHAYNA was taken from the well-known Arabic Saying: JUHAYNA Has The Sure News". This saying is based
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environment affects a firm’s ability and desire to place consumers at the heart of their marketing activities. The marketing environment consists of factors that a company has no or very little control over. It consists of the microenviroment and the macroenviroment. The microenviroment is factors close to the firm which can effect how well the firm satisfies the consumers’ needs. These include the company‚ suppliers‚ marketing intermediaries‚ customers‚ competitors and publics. Suppliers play an important
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The role of company policy to support diamonds and creates competitive advantages 1. Create pressure for innovation: Investing in human resources is the foundation of every successful economic process‚ and the true supporter of achievement corporate strategic goals. Innovation is the production of new ideas different from what exists in the environment surrounding business. Innovation management is risk-taking in adopting new ideas and solutions for traditional thinking. The area of innovating thinking
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one main market leader‚ which is Juhayna. The Dairy Milk market is worth about EGP 1.8 Million and the market is still growing with rates of 18% in volume and 21% in value that’s between 2009-2011. The market is price sensitive. In the below figure we can see the division of the Dairy Milk mark The first to cut through the market was Juhayna in 1983 when Packed Milk made up only 1% of the whole market. Now the Packed Milk makes up to 26% of the market with Juhayna being the leader with 67% of the
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Change Management Essay (By: Reem Fahmy - Egypt) Background: Co. X was one of the pioneers that produced Egypt ’s first packaged dairy products. By the mid 1990s‚ it led tremendous expansions & grew to be a highly-respected household name for dairy‚ yogurt and juice products. In 2007‚ Co. X ’s founder & chairman‚ took a strategic decision to raise capital in order to finance further expansions through issuing an IPO in two years time. At the time‚ the company was perceived to be a family business
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We also sell mobile data cards for computers under our own brand to service providers in India. Micromax- Products : touch screen phone GSM mobile phone Utility mobile phone CDMA mobile phone Qwerty Mobile phone Data Card MICROMAX MICROENVIROMENT : COMPANY: Micromax‚ based in Gurgaon‚ a city near New Delhi‚ designing them in India and manufacturing with partners in China which helps them to reduce their cost with indian expertise. COMPETITORS : Micromax faces a tough competition from
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