India Study)‚ fruit juice is not an alien concept for the Indian market. However‚ a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps‚ that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Compared to the West‚ packaged fruit juice penetration‚ at just 4%‚ is still very low (Source: NRS 2005). Symbolised by the orange fruit‚ packaged juices and nectars are driven by fresh juice made at home and popularised
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Individual Assignment 2 Boost Juice utilize various differentiation variables when differentiating its products from its competitors like‚ Top juice‚ Berri‚ Starbucks and various others. Differentiation is distinguishing a product or service from ones competitors and Boost juice achieves differentiation through product‚ service‚ personnel‚ channel and image. Boost Juice faces potential macroeconomic forces that could impact Boost Juices’ from successfully moving forward. These macroeconomic forces
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Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling‚ how it’ll help them‚ and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990‚ originally called The Juice Club‚ their stores are now open in most states giving their customers
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SNACK | LUNCH | SNACK | TEA | MON | Toast with jamFresh fruit juice | Dried fruit / raisins etc | Halal tuna sandwichesFresh fruit juice | Grapes | Pasta with quorn meatballs & tomato sauce. Sparkling water | TUE | Porridge with waterSparkling water | Pineapple sticks | Cheese sandwichesFresh fruit juice | Carrot sticks | Vegetable kievs with wedges. Fresh fruit juice | WED | Toast with non dairy spread. Fresh fruit juice | Grapes | Omelette with cheese and tomatoWater with ice | Sugar
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Introductory page 1.0 The Business: The new idea. The name of the juice bar: Rainbow If a green coconut were served to you just like the one in the picture‚ wouldn’t you love it? It would be unimaginable to get a negative answer. Here is where we start the new idea‚ which is – To serve the people the real and unchanged taste of nature with a soft touch of modernization. It is only the fresh juice extracted from fruits and vegetables that comprise the real and unchanged
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regarding the following specific issues? a. Should the company recall all of its fresh apple juice‚ just those batches considered potentially contaminated‚ or not recall any of the product? I think Odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated. Until the problem is solved fresh apple juice should not be distributed. b. Should the company admit responsibility immediately? If so‚ then
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Joe & The Juice Agency Brief 1. Company information and overall product status Joe & the Juice A/S operates as a food and beverage company which supplies snacks‚ fruit drinks‚ smoothies and coffee drinks. The company was incorporated in 2002 and is based in Copenhagen‚ Denmark‚ where it has 31 locations. The company has stores also in Germany‚ England‚ Norway‚ Sweden and Iceland. However‚ the brief is focused on the Danish market. Founder and Chief Executive Officer: Mr. Kaspar Basse
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Dabur eyes Rs 500 crore sales turnover from Real juice BS Reporter / New Delhi February 21‚ 2007 Dabur Foods‚ a 100 per cent subsidiary of FMCG company Dabur India‚ aims to achieve a sales turnover of Rs 500 crore by 2010 from its flagship juice brand Real. Towards this‚ the company will invest Rs 100 crore over three years. Of this‚ Rs 70 crore will be utilised for expanding manufacturing lines in Jaipur‚ Siliguri and Nepal. Currently‚ Dabur Real contributes Rs 175 crore to the kitty of Dabur Foods
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Juice Guys™ In the summer of 1998‚ Nantucket Nectar created a subsidiary of their brand called Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were taking over the West Coast. Within three-and-a-half months‚ Juice Guys had sold a total of 175‚000 items ranging from smoothies‚ yogurts‚ sorbets‚ Nantucket Nectar drinks and fresh squeezed juices. Juice Guys’ revenue went up to 91% and they made a profit of $227‚000 in sales. Noticing the tremendous success
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Jamba Juice Company Group Project Summary Submitted by: Laxmi Baraili / Renata Goncales Instructor: Phil Cho Course: BUS504 Operation and Supply Chain Management Jamba Juice Company Content Introduction Mission Values Products and Services Operation Chain supply Issues and problems in operation and supply chain management Suggested solution Conclusion Jamba Juice Company Introduction Jamba Juice is a retailer of beverage and food offerings‚ owns‚ operates
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