Introduction: Indian fruit juice market is an unorganized and newly developing market. Only recently this sector is getting more organized and attracting more players in the market. Though the unorganized corner shop vendors dominate this market‚ Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Indian fruit juice market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to 40% per year. This study was conducted
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a) Food i. Breakfast ii. Lunch and Dinner iii. Desserts b) Drinks i. Beverages ii. Fresh juices and Smoothies B. Suppliers C. Location D. Interior design E. Kind of restaurant a) Dine-in b) Take-out F. Staff
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offer a customize burger‚ a combination of vegetables and meat patties based on personal preference of individual. The burger will be a source of fun and meet satisfaction of craving individuals. The burger mania will also provide a refreshing fruit juices that compliment the taste of the buyer. Target Market Burger Mania will be located in Alabang Town Center 2nd floor. The target market are group of individuals who pass by the area. Why Burger mania? Nowadays‚ a customized product is more appealing
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started consuming organic products. One example of healthier eating is the rise of street stalls/kiosks selling fruit juice in Malaysia. Some of the players like Juice Works‚ Juice Bars and Bobalicious Smoothies have seen an on-going trend in Malaysia which people aiming at a healthier lifestyle. Hence‚ they tend to target those consumers by offering nutritional smoothies or healthy juice as an alternative to breakfast or coffee. Local companies and brands dominate consumer foodservice QSR Brands
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periods of time. Why do more and more merchants add these illegal additives to their products? According to the survey of the fruit juice market‚ a shopkeeper who owned a fruit juice store said‚” Nowadays‚ the market competition is too fierce‚ if I run my business in a high cost and low profit way‚ I’ll never make a fortune. But if I use the additives to make the juice‚ the cost will be much lower‚ it’ll just be the 1/10 of the former one.”So‚ driven by the high profit‚ more and more merchants use
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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Mix The target:/social style: B2B The target/social style: B2C Positionning Distribution channels Sources 4 Main Market: Smoothies’ Market Generic Market: Market of soft drinks Complementary Market: market of fresh fruit juices‚ fruit sodas ‚ yogurt drinks… Politic Economic Social Technological Subsidiary Market: Market of glasses‚ crackers and sugary Government encourage the consumer into eating a better way (5 fruits&vegetables per day) Rising prices of fruits
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this study is “Gauging the Consumption Pattern of Juices”. Your frank and sincere reply will help me understand the topic in detail and provide true results of the study. Thank you very much for spending your precious time and cooperation. Personal Details: Name | | Age | | Gender | | Occupation | | 1) Which juice do you prefer to drink? a) Real Juice b) Tropicana Juice c) Other‚ please specify …………………………………
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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The first documented evidence of humans ’juicing’ for health benefits go back to 150 B.C - and since then‚ many cultures have used fruits‚ vegetables‚ herbs‚ and plants to make all kinds of juices. But juicing as we know it today got popular in 2010 when multiple newspapers reported the success of multiple juice retreat programs. Clients of these programs reported lower blood pressure‚ reversal of type 2 diabetes and more. Also in that year‚ the popular
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