fresh fruit juice with unique mixed flavors and combinations‚ which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits‚ performance‚ quality‚ usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural‚ healthy ingredients‚ we hope to achieve status targeted for youth in achieving a healthier yet fun and active lifestyle. Performance: Ohayo is a juice that you can
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Mark Elvin Chavez Prospecting Target Market I will search for the a variety of customers for our Pomegranate juice and the needs are different from segment to segment. Primary ADULTS: Between 25 to 50 years old age Professionals and parents o Becoming more concern about their heath o Preferred organic juices o Chosen rich nutrition than better taste o Concern about price and quality HEALTY CONSCIOUS: Between 18 to up year’s old age; Health professionals and people who are conscious
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BRAND AUDIT STRATEGY BRAND MANAGEMENT Brand Audit 1 Nestle juices TABLE OF CONTENTS No. Particulars Page 1 Executive summary 3 2 History and Introduction 4 3 Mission and vision 10 4 Value chain Analysis 12 5 Pest analysis 19 6 Market analysis 22 7 Competitor analysis 24 8 Swot analysis of nestle juice 27 9 Porter five model 30 10 Analysis of buying behavior 33 11 Hierarchy of goals
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Popular Group is well renowned for its versatility‚ experience and skills. The Group is engaged in production of Matches‚ Fruit Juices‚ Plastic goods‚ Cotton Yarn and Fabrics. Popular Foods‚ the market leaders have a variety of food categories‚ especially fruit juices. With an unmatched 30% share in the local market‚ The PFI endeavor to produce best quality fruit juices‚ using a highly advance technology‚ imported from tetra pak‚ Sweden. The popular brands‚ Polly‚ Maza‚ Real Fruit & Junior (for kids)
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Marketing plan for Fruit juice home delivery service Group Q2 Arpan Srivastava Mukund Madhav Holani Praveen Agrawal Sarvesh Jayant Agnihotri Zeba Siddiqui Executive Summary We are trying to develop a marketing plan for door
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Submitted to: Marketing Management Fruit Juice Industry Analysis of Brands Sana Waqar Wajih Zafar Wasae Shahid Saad Sultan Kayani Ali Zaheer Bilal Siddiqi Aleena Ahmed Chaudhry Zeeshan Syed Mehr Ali Ms. Arsala Stanley Contents Research Objective 3 Area of Focus 3 Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7 Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9 Price
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University of Wales Institute Cardiff (UWIC) London School of Commerce MBA 2 - Strategic Management MELIHA ATASEVEN 0718SBSB1009 SUBMITTED TO MERVYN SOOKUN Table of Contents Executive Summary…….….……….………………………………………………. 2 I. INTRODUCTION …….………………………………………………………….3 II. DIMES…………………………………………………………………………..…4 2.1 History of Dimes………………………………………………………….4 2.2 Vision and Mission of Dimes…………………………………………….6 2.2.1 Mission………………………………………………………….6 2.2.2 Vision……………………………………………………………6
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the market leader in the carbonates category with a market share of more than 60% in the Indian market‚ followed by Pepsi with around 35%. In the bottled water category‚ Parle’s Bisleri and Kinley from Coca-Cola are the leading players. The packaged juices market in India continues to be dominated by Maaza and Frooti‚ followed by brands such as Slice‚ Tropicana and Real which have registered good growths in their market shares in the past few years. Red Bull with its strong dominance of the energy drinks’
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awareness of consumers and the ascent in the accessibility and mixed bag of fruit juice beverages. The interest and the price of concentrated fruit juice diminished in the universal market in the second 50% of 2008 due to the negative impacts from the worldwide monetary emergency. The global market for fruit and vegetable juice beverages is gauge to achieve 64.46 billion liters by 2015. It is accounted for that the juice drinks section is required to witness expanded request in both esteem and volume
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Following this strategy‚ we diversified into manufacturing of “fruit juices” through our wholly owned subsidiary “Surya Fresh Foods Ltd.” in January 2006.The manufacturing facility is located at Greater Noida‚ U.P. We have consciously invested in creating markets for fruit juices and have established brands such as “Fresh Gold” & “Treat”. Both the brands are also well established and have penetrated into the fruit juice market aggressively by commanding considerable market share. We have also
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